Social fMRI: Investigating and shaping social mechanisms in the real world
Social fMRI: Investigating and shaping social mechanisms in the real world
复制标题
DOI：
10.1016/j.pmcj.2011.09.004
复制
发表时间：
2011-12-01
影响因子：
4.3
通讯作者：
Pentland, Alex
中科院分区：
文献类型：
--
作者：
Aharony, Nadav;Pan, Wei;Pentland, Alex
我们介绍的朋友和家庭研究，纵向生活实验室在一个住宅社区。在这项研究中，我们采用了一种普适计算方法，即社会功能机制设计和关系成像，或社会功能磁共振成像，它将极其丰富的数据收集与对研究人群进行有针对性的实验干预的能力相结合。我们展示了我们的基于手机的社会和行为感知系统，在野外部署了超过15个月。最后，我们介绍了在研究过程中进行的三项调查，研究了个人社会行为与其财务状况之间的联系，决策中的网络效应，以及旨在增加受试者群体体力活动的新干预措施。结果表明，社会因素在选择、动机和坚持方面的价值，并能够量化不同激励机制的贡献。(C)2011 Elsevier B.V.版权所有
We introduce the Friends and Family study, a longitudinal living laboratory in a residential community. In this study, we employ a ubiquitous computing approach, Social Functional Mechanism-design and Relationship Imaging, or Social fMRI, that combines extremely rich data collection with the ability to conduct targeted experimental interventions with study populations. We present our mobile-phone-based social and behavioral sensing system, deployed in the wild for over 15 months. Finally, we present three investigations performed during the study, looking into the connection between individuals' social behavior and their financial status, network effects in decision making, and a novel intervention aimed at increasing physical activity in the subject population. Results demonstrate the value of social factors for choice, motivation, and adherence, and enable quantifying the contribution of different incentive mechanisms. (C)2011 Elsevier B.V. All rights reserved.