Time-to-market in vertically differentiated industries: Time-to-market analysis
Time-to-market in vertically differentiated industries: Time-to-market analysis
复制标题
垂直差异化行业的上市时间：上市时间分析
DOI：
10.1111/j.1742-7363.2007.00060.x
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发表时间：
2007
影响因子：
0.5
通讯作者：
Ornella Tarola
中科院分区：
文献类型：
--
作者：
Emanuele Bacchiega;J. Gabszewicz;Ornella Tarola
本文分析了在垂直差异化市场中，当创新和市场开放之间的延迟可以通过增加成本的投资来缩短时，新产品引入的最优时间，期望延迟越短。时机选择过程受到抢先和获得垄断利润之间的权衡，以及推迟进入以降低上市时间成本的影响。我们研究这些力量的平衡以及这种平衡如何受到市场结构的影响。在我们的模型中，在最优解处可以先验地观察到质量升级均衡（首先进入低质量商品市场，然后销售高质量变体）和质量降级均衡（首先进入高质量商品市场，然后销售低质量变体），而在现有的已发表文献中，总是观察到质量升级均衡。
This paper analyzes the optimal time to introduce a new product in a vertical differentiated market when the delay between innovation and market opening can be shortened through investments whose costs increase, the shorter the desired delay. The timing process is affected by the trade‐off between being first and getting monopoly profits, and postponing entry for reducing time‐to‐market costs. We study the balance of these forces and how this balance is influenced by market structure. In our model, it is possible a priori to observe at the optimal solution both a quality‐upgrading equilibrium (first entering the market with the low quality good and then marketing the high quality variant) and quality‐downgrading equilibrium (first entering the market with the high quality good and then marketing the low quality variant) while in the existing published literature a quality‐upgrading equilibrium is always observed.