Picking a frame for communicating about genetics: stigmas or challenges.
Picking a frame for communicating about genetics: stigmas or challenges.
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DOI：
10.1007/s10897-006-9075-y
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发表时间：
2007-06-01
影响因子：
1.9
通讯作者：
Smith, Rachel A
中科院分区：
文献类型：
--
作者：
Smith, Rachel A
目前，人们对基因组学的认识可能有限，但在美国却在不断增长。尽管认识有限，但美国公众对基因组学可能导致污名化和歧视表示极大担忧（生殖基因检测：美国人的想法。华盛顿特区：遗传学和公共政策中心，2004 年）。这种情况提供了一个难得的机会，让我们仔细思考如何设计与公众的沟通，以激发人们对基因组学的积极情绪，而不是激发耻辱感。这份手稿综合了与耻辱和挑战格式的基因组学框架相关的传播理论、理解此类消息的必要细节以及这两个框架的说明。许多扮演不同角色的人在许多不同的背景下参与这些对话。随着人们对基因组学的了解和兴趣不断增加，主动编写信息以形成对基因组学的信念和态度而不是管理预先存在的信念和态度的机会可能很快就会消失。
Currently, one may describe awareness of genomics as limited, but growing in the US. Although awareness is limited, the US public expresses great concern that genomics could result in stigmatization and discrimination (Reproductive genetic testing: What America thinks. Washington, DC: Genetics and Public Policy Center, 2004). This situation provides a rare opportunity to think carefully about how to design communication to a general public in ways that galvanize positive sentiments around genomics instead of stimulate stigmas. This manuscript provides a synthesis of communication theories relevant to framing genomics in stigma and challenge formats, the details necessary to understand what such messages look like, and an illustration of the two frames. Many people in different roles are engaging in these conversations in many different contexts. Through the growing exposure and interest in genomics, the opportunity to proactively script messages to form beliefs and attitudes about genomics, instead of managing pre-existing ones, may disappear quickly.