Investigation of consumer’s acceptance of product-service-systems: A case study of cell phone leasing
Investigation of consumer’s acceptance of product-service-systems: A case study of cell phone leasing
复制标题
DOI：
10.1016/j.resconrec.2018.12.006
复制
发表时间：
2019-04
期刊：
影响因子：
--
通讯作者：
A. Mashhadi;A. Vedantam;S. Behdad
中科院分区：
文献类型：
--
作者：
A. Mashhadi;A. Vedantam;S. Behdad
产品服务系统已被引入作为实施循环经济概念的实用方法。消费者对此类系统的接受度一直是其广泛实施的障碍。然而，尚不清楚是什么因素导致消费者接受产品服务系统的可能性。本文通过调查分析来调查消费者对于租赁手机而非购买手机的接受程度。开发了正则化逻辑回归模型来构建消费者的决策模型。然后，决策模型被用来开发基于代理的模拟（ABS）框架，以便模拟社会影响、先前决策和异质个人特征对消费者租赁决策的影响。研究结果表明，消费者对租赁的态度存在分化。这意味着当前正在租赁手机的消费者将来更有可能再次租赁手机，而拥有当前手机的消费者也更有可能购买未来的手机。
Product-Service-Systems have been introduced as a practical way to implement the Circular Economy concept. Consumer acceptance of such systems has been a barrier to their widespread implementation. However, it is not clear what contributes to the consumers’ likelihood of acceptance of product service systems. This article investigates consumers’ acceptance of leasing cell phones instead of buying them through conducting a survey analysis. A regularized logistic regression model has been developed to construct the consumers’ decision model. The decision model then has been used to develop an Agent-Based Simulation (ABS) framework in order to model the effects of social influences, previous decisions, and heterogeneous personal traits on consumers’ decisions to lease. The results of the study suggest that a segregation exists within the consumer attitudes toward leasing. Meaning that the consumers who are currently leasing their cell phones are more prone to lease again in the future and the consumers who own their current cell phone are more prone to also buy their future cell phones.