A group nonadditive multiattribute consumer-oriented Kansei evaluation model with an application to traditional crafts
A group nonadditive multiattribute consumer-oriented Kansei evaluation model with an application to traditional crafts
复制标题
面向消费者的群体非加性多属性感性评价模型及其在传统工艺中的应用
DOI：
10.1007/s10479-010-0826-7
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发表时间：
2011-01
影响因子：
4.8
通讯作者：
Y. Nakamori
中科院分区：
文献类型：
--
作者：
闫宏斌;V.N. Huynh;Y. Nakamori
产品的美学方面已成为实现更高消费者满意度的关键因素。本研究根据感性工学（Kansei）对商业产品进行评估，感性工学是一种反映美学的个人主观印象。
The aesthetic aspects of products have become critical factors in achieving higher consumer satisfaction. This study deals with evaluation of commercial products according to the Kansei, which is an individual subjective impression reflecting the aesthetic appeal of products. To do so, we have proposed a three-phase group nonadditive multiattribute Kansei evaluation model. Particularly, a novel approach is first proposed to generate Kansei profiles involving fuzzy uncertainty as well as semantic overlapping of Kansei data. Second, a target-oriented Kansei evaluation function is proposed to induce Kansei satisfaction utility according to a consumer’s personal Kansei preference, which provides a good description of the consumer’s preference. Third, after formulating a general multiattribute target-oriented (MATO) Kansei evaluation function, a nonadditive MATO Kansei evaluation function is proposed based on an analogy between the general MATO Kansei evaluation function and the Choquet integral, in which an entropy-based method is utilized to estimate the fuzzy measure on a subset of Kansei attributes. The main advantages of our model are its abilities to deal with semantic overlapping of Kansei data, different types of personalized Kansei preferences, as well as mutual dependence among multiple Kansei preferences. An application to Kansei evaluation for hand-painted Kutani cups, one of the traditional craft items in Japan, is conducted to illustrate how our model works as well as its effectiveness and advantages.
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影响因子：
2.7
作者：
Bordley, RF;Kirkwood, CW
通讯作者：
Kirkwood, CW
DOI：
10.1017/cbo9780511609220.014
发表时间：
1979-12
期刊：
--
影响因子：
--
作者：
D. Kahneman;A. Tversky
通讯作者：
D. Kahneman;A. Tversky
DOI：
10.1007/bf02767021
发表时间：
1959-06
期刊：
Audiovisual communication review
影响因子：
--
作者：
J. M. Kittross
通讯作者：
J. M. Kittross
影响因子：
--
作者：
SHANNON, CE
通讯作者：
SHANNON, CE
DOI：
10.1016/j.ergon.2008.04.007
发表时间：
2009-01-01
影响因子：
3.1
作者：
Chen, Hung-Yuan;Chang, Yu-Ming
通讯作者：
Chang, Yu-Ming