Tobacco companies introduce 'tobacco-free' nicotine pouches
Tobacco companies introduce 'tobacco-free' nicotine pouches
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DOI：
10.1136/tobaccocontrol-2019-055321
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发表时间：
2020-12-01
期刊：
影响因子：
5.2
通讯作者：
Byron, M. Justin
中科院分区：
文献类型：
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作者：
Robichaud, Meagan O.;Seidenberg, Andrew B.;Byron, M. Justin
一个新的产品类别正在出现，几家大型烟草公司现在正在销售“无烟草”尼古丁袋。这些产品以类似于鼻烟的预配袋形式出售，但它们不含烟叶，而是填充了白色的含尼古丁粉末（图 1）。造口袋放置在嘴唇和牙龈之间，无需吐痰或冷藏。 1 2 目前至少有五家大型烟草制造商销售尼古丁袋装产品。英美烟草在英国和瑞典销售 Lyft，在美国销售 2 3 和 Velo（通过 RJ Reynolds Vapor Company）。 4 瑞典火柴在欧洲和美国销售 Zyn，5 Kretek International 在美国销售 Dryft 1，日本烟草国际公司在瑞典销售 Nordic Spirit。 6 此外，奥驰亚最近同意收购 On! 80% 的股份尼古丁袋品牌，目前在瑞典、日本和美国销售。 7尼古丁袋以多种水果（例如黑樱桃和柑橘）和其他（例如薄荷和咖啡）口味出售，1 4 8 每袋尼古丁含量各不相同（例如，Dryft：2 和 7 毫克 1；Velo：2 和 4 毫克 4；Lyft：4 和 6 毫克 2）。公司在产品营销中使用“无烟草”8 或“无烟叶”4 等描述符。关于成分，Zyn 的网站称，他们的小袋含有“药用级”尼古丁盐、羟丙基纤维素、微晶纤维素、麦芽糖醇、阿拉伯树胶、碳酸钠、碳酸氢钠、安赛蜜和食品级调味剂。 8 同样，Velo 披露，他们的产品含有“源自烟草植物的尼古丁、微晶纤维素、水、盐、三氯蔗糖、柠檬酸和人造香料”。 4 网络营销亮点
A new product category is emerging with several large tobacco companies now selling ‘tobaccofree’nicotine pouches. These products are sold as preportioned pouches similar to snus, but instead of containing tobacco leaf, they are filled with white nicotine-containing powder (figure 1). The pouches are placed between the lip and gum, and require no spitting or refrigeration. 1 2 At least five large tobacco manufacturers currently sell nicotine pouch products. British American Tobacco sells Lyft in the UK and Sweden, 2 3 and Velo (through RJ Reynolds Vapor Company) in the USA. 4 Swedish Match sells Zyn in Europe and the USA, 5 Kretek International sells Dryft in the USA 1 and Japan Tobacco International sells Nordic Spirit in Sweden. 6 Moreover, Altria recently agreed to acquire 80% of the On! nicotine pouch brand, currently sold in Sweden, Japan and the USA. 7Nicotine pouches are sold in a variety of fruit (eg, black cherry and citrus) and other (eg, peppermint and coffee) flavours, 1 4 8 and vary in nicotine content per pouch (eg, Dryft: 2 and 7 mg 1; Velo: 2 and 4 mg 4; and Lyft: 4 and 6 mg 2). Companies use descriptors like ‘tobacco-free’8 or ‘tobacco leaffree’4 in product marketing. Regarding ingredients, Zyn’s website says that their pouches contain ‘pharmaceutical-grade’nicotine salt, hydroxypropyl cellulose, microcrystalline cellulose, maltitol, gum arabic, sodium carbonate, sodium bicarbonate, acesulfame K and food-grade flavourings. 8 Similarly, Velo discloses that their products contain ‘nicotine-derived from the tobacco plant, microcrystalline cellulose, water, salt, sucralose, citric acid and artificial flavour’. 4 Online marketing highlights