Cognitive lock-in and the power law of practice
Cognitive lock-in and the power law of practice
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DOI：
10.1509/jmkg.67.2.62.18615
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发表时间：
2003-04-01
影响因子：
12.9
通讯作者：
Lohse, GL
中科院分区：
文献类型：
--
作者：
Johnson, EJ;Bellman, S;Lohse, GL
作者认为，学习是电子环境中的一个重要因素，学习产生的效率可以用实践的幂定律来建模。他们表明，大多数网站的特点是访问时间减少，而且通常那些学习曲线最快的网站显示出最高的购买率。
The authors suggest that learning is an important factor in electronic environments and that efficiency resulting from learning can be modeled with the power law of practice. They show that most Web sites can be characterized by decreasing visit times and that generally those sites with the fastest learning curves show the highest rates of purchasing.