New approaches to assessing opinion: The prospects for electronic mail surveys
New approaches to assessing opinion: The prospects for electronic mail surveys
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DOI：
10.1093/ijpor/14.1.73
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发表时间：
2002-03-01
影响因子：
1.8
通讯作者：
Krueger, B
中科院分区：
文献类型：
--
作者：
Best, SJ;Krueger, B
电子邮件作为数据收集媒介具有巨大的潜力。与电话或邮政通信相比，它可以更快、更灵活、更便宜地管理复杂的调查问卷。不过，电子邮件目前仅限于能够访问计算机网络的个人，这意味着我们无法生成概率样本，从而使我们能够从样本估计中统计推断出真实的总体参数。近年来，学者们开始采用电子邮件调查来研究舆论，依靠加权或形式抵抗相关假设来抵消电子邮件覆盖错误的影响。在本文中，我们评估了这些技术的应用，证明电子邮件调查违反了它们背后的假设。我们讨论了这对未来采用电子方法进行调查研究的影响。
Email has enormous potential as a medium for data collection. It permits complex questionnaires to be administered more quickly, flexibly, and inexpensively than telephone or postal communications. Email, though, is currently restricted to individuals with access to computer networks, meaning we cannot generate probability samples that would enable us to statistically infer the true population parameters from our sample estimates. In recent years, scholars have begun employing email surveys to study public opinion, relying on weighting or the form-resistant correlation hypothesis to neutralize the effects of email's coverage error. In this paper, we assess the application of these techniques, demonstrating that email surveys violate the assumptions underlying them. We discuss the implications of this for future survey research employing electronic methods.