Exposure to Multimedia Tobacco Marketing and Product Use Among Youth: A Longitudinal Analysis
Exposure to Multimedia Tobacco Marketing and Product Use Among Youth: A Longitudinal Analysis
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DOI：
10.1093/ntr/ntz096
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发表时间：
2020-06-01
影响因子：
4.7
通讯作者：
Hair, Elizabeth
中科院分区：
文献类型：
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作者：
Choi, Kelvin;Rose, Shyanika W.;Hair, Elizabeth
导言：烟草公司继续通过直接面向消费者的营销接触青年，这与烟草的总体使用有关。我们研究如何暴露于这些营销活动影响特定产品的使用behaviors.Methods：我们分析了来自10 081青年（年龄12-18岁）谁参加了第1波和第2波（2013-2015）的烟草与健康的人口评估（PATH）研究的数据。参与者报告了过去6个月的烟草优惠券收据和在线烟草营销活动，以及对香烟，电子烟，雪茄，无烟烟草和水烟的使用的敏感性。加权多变量logistic回归研究了第一波预测的优惠券收据在第二波，优惠券收据，在线参与，和过去30天使用不同的烟草products.Results之间的关联：青年收到烟草优惠券在一个（9.7%）或两个波（1.2%）和11.1%从事在线烟草营销。第一波的优惠券收据和在线营销参与预测了从未吸烟、曾经吸烟但不是当前吸烟和当前吸烟者的第二波优惠券收据（p
Introduction: Tobacco companies continue to reach youth through direct-to-consumer marketing, which has been associated with overall tobacco use. We examine how exposure to these marketing activities influences product-specific use behaviors.Methods: We analyzed data from 10 081 youth (aged 12-18 years) who participated in Waves 1 and 2 (2013-2015) of the Population Assessment of Tobacco and Health (PATH) Study. Participants reported past 6-month tobacco coupon receipt and online tobacco marketing engagement, and susceptibility to ever and current use of cigarette, e-cigarettes, cigars, smokeless tobacco, and hookah. Weighted multivariable logistic regression examined Wave 1 predictors of coupon receipt at Wave 2, and associations between coupon receipt, online engagement, and past 30-day use of different tobacco products.Results: Youth received tobacco coupons at one (9.7%) or both waves (1.2%) and 11.1% engaged with online tobacco marketing. Coupon receipt and online marketing engagement at Wave 1 predicted Wave 2 coupon receipt among susceptible-never, ever-but-not-current, and current tobacco users (p