Yield Management for the Nonprofit Sector
Yield Management for the Nonprofit Sector
复制标题
非营利部门的收益管理
DOI：
--
复制
发表时间：
1999
期刊：
影响因子：
--
通讯作者：
Vicente Vargas
中科院分区：
文献类型：
--
作者：
R. Metters;Vicente Vargas
事实证明，收益管理技术在以航空和酒店业为首的许多营利性公司中非常有效。收益管理的目的是通过对本质上无差别的服务的客户类型进行价格歧视，从而使容量受限的服务的利润最大化。作者将收益管理概念扩展到非营利部门，利润最大化不再是非营利部门的目标。提出了一般启发法来帮助决策者进行定价决策。该技术在一家为低收入家庭提供折扣的非营利儿童保育中心进行了演示。
Yield management techniques have been shown to be highly effective in many for-profit firms, led by the airline and hotel industries. Yield management is intended to maximize profits for a capacity-constrained service by price discriminating among customer types for essentially undifferentiated services. The authors extend yield management concepts to the nonprofit sector, where profit maximization no longer is a goal. A general heuristic is presented to assist decision makers in pricing decisions. The technique is demonstrated at a nonprofit child care center that provides discounts to low-income families.