Cruise passengers' behavior at the destination: Investigation using GPS technology
Cruise passengers' behavior at the destination: Investigation using GPS technology
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DOI：
10.1016/j.tourman.2015.06.018
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发表时间：
2016-02-01
影响因子：
12.7
通讯作者：
Shoval, Noam
中科院分区：
文献类型：
--
作者：
De Cantis, Stefano;Ferrante, Mauro;Shoval, Noam
本文旨在对邮轮乘客进行细分，以便根据他们在目的地的行为识别乘客的个人资料。通过综合使用传统的调查手段和GPS技术，提出了一套分析目的地旅客流动性的指标。在巴勒莫港收集的数据用于调查目的地游轮乘客的时空活动。采用单因素分析法，根据乘客在目的地的行为将他们细分，然后根据社会人口特征和通过基于问卷调查收集的其他变量对各组进行比较。结果确定了七种不同的广泛的活动模式，并表明，一些社会人口特征和其他功能的乘客似乎与目的地的运动模式。更好地了解游轮乘客在目的地的行为是更好地满足游客需求和满足他们期望的基本先决条件。(C)2015爱思唯尔有限公司版权所有。
This paper aims at segmenting cruise passengers in order to identify passengers' profiles according to their behavior at destination. Through an integrated use of traditional survey instruments and of GPS technologies, a set of indicators for the analysis of passengers' mobility at destination is proposed. Data collected in the port of Palermo are used in order to investigate space-time activities of cruise passengers at the destination. Monothetic Analysis is used in order to segment passengers according to their behavior at destination, and groups are then compared in terms of socio-demographic characteristics and other variables collected through questionnaire-based survey. Results identify seven different broad patterns of activity, and indicate that several socio-demographic characteristics and other features of passengers seem to be associated with movement patterns at destination. A better knowledge of cruise passengers' behavior at destination is a fundamental pre-requisite in order to better serve visitors' needs and meet their expectations. (C) 2015 Elsevier Ltd. All rights reserved.