Push and pull factors in international franchising
Push and pull factors in international franchising
复制标题
国际特许经营的推力和拉力因素
DOI：
10.1108/imr-03-2015-0037
复制
发表时间：
2017
影响因子：
5
通讯作者：
Amir Shoham
中科院分区：
文献类型：
--
作者：
Melih Madanoglu;I. Alon;Amir Shoham
目的
运用慷慨、真实的期权和双元性理论，本文旨在论证母国和东道国市场环境条件的差异如何影响美国国际特许经营扩张。
设计/方法/方式
作者使用了151家美国特许经营公司的公司层面的面板数据，来自邦德的特许经营机会指南，1994-2008年加上环境的宏观经济数据，以解释特许经营的可能性。
结果
本文发现，经济增长的差异和经济的不确定性影响特许人的愿望，不断扩大海外。
研究限制/影响
国际特许经营的研究者不仅应该关注东道国市场的环境变量（拉动因素），而且应该关注母国市场的条件（推动因素）。
独创性/价值
本文通过关注母国和东道国之间的慷慨和不确定性的差异，增加了对国际特许经营的环境解释。
Purpose
Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions affects US international franchising expansion.
Design/methodology/approach
The authors used firm-level panel data for 151 US-based franchising firms, from Bond’s Guide for Franchise Opportunities, for the years 1994-2008 plus macroeconomic data on the environment, to explain the probability of franchising.
Findings
The paper finds that the differential in economic growth and economic uncertainty impacts franchisors’ desire to expand abroad on a continual basis.
Research limitations/implications
Researchers in international franchising should not only focus on host market environmental variables (pull factors), but also on conditions in the home market (push factors).
Originality/value
The paper adds to environmental explanations of international franchising by focusing on the differential in munificence and uncertainty between home and host countries.