Consumer responses to food produced near the Fukushima nuclear plant
Consumer responses to food produced near the Fukushima nuclear plant
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DOI：
10.1007/s10018-016-0169-y
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发表时间：
2017-10-01
影响因子：
1.7
通讯作者：
Aruga, Kentaka
中科院分区：
文献类型：
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作者：
Aruga, Kentaka
本研究以福岛第一核电站(FDNP)附近地区的七种农产品(大米、苹果、黄瓜、牛肉、猪肉、鸡蛋和香菇)的消费者调查数据为研究对象，以确定哪些因素和属性会影响消费者的购买行为，并使用条件估值方法进行衡量。我们发现，把食品安全放在首位的消费者认为，福岛核事件后，辐射污染的风险变得很高。这些消费者住在离FDNP很远的地方，孩子不满15岁，他们需要更高的贴现率才能接受来自发电厂附近地区的农产品。相反，我们的研究表明，相信当前食品中放射性物质浓度安全标准的消费者对辐射和放射性物质有一定的了解，具有较高的环境意识，而且年龄较大，更有可能从工厂附近的地区购买产品。
This study examines consumer survey data on seven agricultural products (rice, apples, cucumbers, beef, pork, eggs, and shiitake mushrooms) from regions near the Fukushima Daiichi nuclear power plant (FDNP) to determine which factors and attributes affect consumers' purchasing behavior, as measured using the contingent valuation method. We found that consumers who prioritize food safety believe that the risk of radiation contamination became high after the Fukushima nuclear incident. These consumers, who live at a distance from the FDNP and have children under the age of 15, require a higher discount rate to accept agricultural products from regions near the power plant. Conversely, our study indicated that consumers who trust the current safety standards for radioactive material concentrations in food are knowledgeable about radiation and radioactive materials, have high environmental consciousness, and are older that are more likely to purchase products from regions near the plant.