How Do People Change Their Technology Use in Protest?: Understanding
How Do People Change Their Technology Use in Protest?: Understanding
复制标题
人们如何改变他们在抗议中使用的技术？：理解
DOI：
10.1145/3359189
复制
发表时间：
2019
影响因子：
--
通讯作者：
Hecht, Brent
中科院分区：
文献类型：
--
作者：
Li, Hanlin;Vincent, Nicholas;Tsai, Janice;Kaye, Jofish;Hecht, Brent
研究人员和媒体对抗议用户越来越感兴趣，或者因为公司的价值观和/或行动而改变（抗议使用）或停止（抗议不使用）使用公司产品的人。过去的工作已经广泛从事技术不使用的现象，但没有集中在抗议的背景下不使用（或改变使用）。最近的研究强调了抗议用户对技术公司施加影响的潜力，技术利益相关者必须了解抗议用户的普遍性，他们的动机以及他们目前使用的具体策略。在本文中，我们报告了两项调查的结果（n = 463和n = 398）的代表性样本的美国网络用户，检查是否，如何，以及为什么人们从事抗议使用和抗议不使用的产品的五大技术公司。我们发现，抗议使用和抗议不使用相对普遍，2019年有30%的受访者表示他们至少抗议一家大型科技公司。此外，我们发现抗议用户最常见的动机是（1）对从用户数据中获利的商业模式的担忧和（2）隐私;最常见的策略是（1）停止使用和（2）利用广告拦截器。我们还确定了活跃和潜在抗议用户面临的共同挑战和障碍，包括（1）失去社会联系和（2）缺乏替代产品。我们的结果强调了抗议用户在技术生态系统中日益增长的重要性，以及对这一现象进行进一步社会计算研究的必要性。我们还为现有和未来的技术提供了具体的设计影响，以支持或解释抗议使用和抗议不使用。
Researchers and the media have become increasingly interested in protest users, or people who change (protest use) or stop (protest non-use) their use of a company's products because of the company's values and/or actions. Past work has extensively engaged with the phenomenon of technology non-use but has not focused on non-use (nor changed use) in the context of protest. With recent research highlighting the potential for protest users to exert leverage against technology companies, it is important for technology stakeholders to understand the prevalence of protest users, their motivations, and the specific tactics they currently use. In this paper, we report the results of two surveys (n = 463 and n = 398) of representative samples of American web users that examine if, how, and why people have engaged in protest use and protest non-use of the products of five major technology companies. We find that protest use and protest non-use are relatively common, with 30% of respondents in 2019 reporting they were protesting at least one major tech company. Furthermore, we identify that protest users' most common motivations were (1) concerns about business models that profit from user data and (2) privacy; and the most common tactics were (1) stopping use and (2) leveraging ad blockers. We also identify common challenges and roadblocks faced by active and potential protest users, which include (1) losing social connections and (2) the lack of alternative products. Our results highlight the growing importance of protest users in the technology ecosystem and the need for further social computing research into this phenomenon. We also provide concrete design implications for existing and future technologies to support or account for protest use and protest non-use.