Depicting the Quarterback in Black and White: A Content Analysis of College and Professional Football Broadcast Commentary

Depicting the Quarterback in Black and White: A Content Analysis of College and Professional Football Broadcast Commentary
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黑白描绘四分卫:大学和职业足球转播解说的内容分析

DOI:
10.1080/10646170490521158
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发表时间:
2004
影响因子:
1
通讯作者:
A. Billings
A. Billings
中科院分区:
--
文献类型:
--
作者:
A. Billings

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以前的学者(J.Rada,1996;R.E.Rainville和E.McCormick,1977)分析了电视足球转播,发现白人和黑人球员在天生的运动技能和感知的智力方面被描绘成截然不同的方式。这项研究分析了大学足球和职业足球比赛中白人和黑人四分卫的162个小时和3800个描述符,发现尽管黑人仍然因为运动技能而被描述为成功,而白人被描述为失败是因为他们缺乏天生的能力,但许多其他刻板印象已经得到改善。使用18项编码方案,研究人员发现了运动员种族和体育播音员种族的差异,最终认为,尽管运动员描述的平等还没有完全实现,但在许多领域已经取得了进展。
Previous scholars (J. Rada, 1996; R. E. Rainville & E. McCormick, 1977) have analyzed televised football, finding that there are stark differences in the ways that White and Black players are depicted in terms of innate athletic skill and perceived intelligence. This study analyzes 162 hours and 3,800 descriptors of White and Black quarterbacks in collegiate and professional football games, finding that although Blacks are still characterized as succeeding because of athletic skill and Whites are depicted as failing because of their lack of innate ability, many of the other stereotypes have improved. Using an 18-item coding scheme, the researchers uncover differences by ethnicity of athlete and ethnicity of sportscaster, ultimately arguing that although equality in depictions of athletes has not fully been achieved, progress in many areas has been found.