How do Mainland Chinese travelers choose restaurants in Hong Kong?
How do Mainland Chinese travelers choose restaurants in Hong Kong?
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DOI：
10.1016/j.ijhm.2007.10.004
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发表时间：
2007-11
影响因子：
11.7
通讯作者：
R. Law;Tammy To;Carey Goh
中科院分区：
文献类型：
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作者：
R. Law;Tammy To;Carey Goh
个人游计划（IVS）的推出，允许中国内地旅客（以下简称中国旅客）以个人身份来港旅游，有利于香港本地经济从非典（SARS）中快速复苏。自由行旅客连同参加跟团游来港的跟团旅客，构成目前访港旅客中最大的部分。尽管中国游客总体上对香港特别是餐饮服务业做出了重大经济贡献，但现有的酒店和旅游文献中缺乏对 IVS 游客选择餐厅行为的研究。本文报告了一项探索性研究，该研究从 IVS 和来自中国大陆的打包旅行者的角度调查了与餐厅选择相关的属性的感知重要性。对 230 名中国旅行者（包括 127 名自由行旅行者和 103 名跟团旅行者）进行的问卷调查显示，受访者普遍认为所包含的属性相对重要。此外，IVS 和打包旅行者之间只有两个属性表现出显着差异。这项研究的结果将有助于酒店和旅游业从业者更好地为接待越来越多的中国游客做好准备。
The introduction of the Individual Visit Scheme (IVS), which allows Mainland Chinese travelers (hereafter called Chinese travelers) to visit Hong Kong on an individual basis, has been beneficial to the fast recovery of the local economy in Hong Kong from severe acute respiratory syndrome (SARS). The IVS travelers, together with the packaged travelers who visited Hong Kong by joining packaged tours, are presently forming the largest segment of inbound travelers to Hong Kong. Despite the significant economic contributions of Chinese travelers to Hong Kong in general, and to the foodservice sector in particular, there has been an absence of prior studies on IVS travelers’ behavior of selecting restaurants in the existing hospitality and tourism literature. This paper reports on an exploratory study that investigated the perceived importance of attributes that pertain to the selection of restaurants from the perspective of IVS and packaged travelers from Mainland China. Empirical findings of a questionnaire survey with 230 Chinese travelers, including 127 IVS travelers and 103 packaged travelers, showed that the respondents in general viewed the included attributes as relatively important. In addition, only two attributes exhibited significant differences between IVS and packaged travelers. Findings of this research would be useful for hospitality and tourism practitioners to better prepare for receiving the growing number of Chinese travelers.