Consumer Demand Estimation for Atemoya Using an Experimental Auction
Consumer Demand Estimation for Atemoya Using an Experimental Auction
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使用实验拍卖对 Atemoya 的消费者需求进行估算
DOI：
10.11472/nokei.93.301
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
美濃部 瑚依
中科院分区：
文献类型：
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作者：
中島 亨;美濃部 瑚依
摘要本研究以实验性拍卖方式探讨热带水果艾特莫亚之消费意愿。我们采用了BDM机制，这是一种激励相容的类似拍卖的机制，每个受访者的出价都由实验者独立于其他受访者的出价来判断。平均愿意为每500克Atemoya支付约760日元，而实际零售价水平为1，750日元。然而，当消费者收到关于艾特莫亚健康的积极信息，并且艾特莫亚可以用环境友好的方法种植时，这种消费者评价可以得到改善。我们还确定了对茶饮有更大偏好的消费者。
This study is intended to elicit consumer willingness to pay for atemoya, a tropical fruit, using an experimental auction method. We employed the BDM mechanism, an incentive-compatible auction-like mechanism, where each respondent's bid is judged by the experimenters independent of other respondents' bids. Average willingness to pay for atemoya was around 760 yen per 500g while the actual retail price level is 1,750 yen. However, such consumer evaluations can be improved when they receive positive information about the healthfulness of atemoya and that atemoya can be cultivated with environmentally friendly methods. We also identified consumers who have a larger preference for atemoya.