Larger = more attractive? Image size on food packages influences purchase likelihood
Larger = more attractive? Image size on food packages influences purchase likelihood
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更大=更有吸引力？
DOI：
10.1002/mar.21644
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发表时间：
2022
影响因子：
6.7
通讯作者：
Eugene Y. Chan
中科院分区：
文献类型：
--
作者：
Jingya Huang;Liangyan Wang;Eugene Y. Chan
目前的研究表明，食品包装上较大（相对于较小）的食品图像可以积极影响消费者对食品的初始产品态度（即购买可能性）。三项研究检验了这些预测。与较小的食物图像相比，较大的食物图像提高了购买可能性（研究1和2）。该效应是由心理意象介导的（研究2）。然而，这种效应只在不良食品（相对于有益食品）中被观察到（研究3）。调查食品图像尺寸对食品包装的影响很少被探索，但由于食品包装可能是消费者注意到商店货架上食品的第一个刺激因素之一，因此它对最初产品态度的作用值得调查。我们讨论了我们的发现如何为不断上升的肥胖率提供见解，从而呼吁政策官员对包装上的食品图像大小进行监管。我们讨论了我们工作的局限性，并为未来的食品消费、健康和政策研究提出了问题。
The current research demonstrates that larger (vs. smaller) food images on food packages can positively influence consumers' initial product attitudes toward the food (i.e., purchase likelihood). Three studies examine the predictions. Compared with smaller food images, larger ones improve purchase likelihood (Studies 1 and 2). The effect is mediated by mental imagery (Study 2). However, this effect is only observed for vice (vs. virtue) foods (Study 3). Investigating the impact of the food image size on food packages has rarely been explored, but as food packages are likely one of the first stimuli that consumers notice about food on store shelves, its role on initial product attitudes warrants investigation. We discuss how our findings can offer insights into rising obesity rates, thus calling for regulation of food image size on packages amongst policy officials. We discuss the limitations of our work and also offer questions for future research on food consumption, health, and policy.
影响因子：
7.6
作者：
J. Shah;E. T. Higgins;Friedman;Ronald S. Friedman
通讯作者：
J. Shah;E. T. Higgins;Friedman;Ronald S. Friedman
影响因子：
3.7
作者：
Simmons, WK;Martin, A;Barsalou, LW
通讯作者：
Barsalou, LW