Using eye tracking to compare web page designs: a case study
Using eye tracking to compare web page designs: a case study
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发表时间：
2006-05
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通讯作者：
A. Bojko
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作者：
A. Bojko
根据关键任务的正确起点的定位和处理的简易性，对美国临床肿瘤学会(ASCO)网站的拟议设计进行了对照原始设计的评估。这份报告重点介绍了与评估中使用的其他传统可用性实践相伴随的眼球跟踪方法。12名ASCO成员被要求使用每种设计完成几项搜索任务。诸如点击准确度和完成任务的时间等绩效衡量标准辅之以眼球运动，这使得能够评估导致失败和成功的过程。该报告详细介绍了三个任务示例，在这三个任务示例中，当两种设计都同样非常成功时，眼球跟踪帮助诊断错误并确定两种设计中更好的一种(以及其优越性的原因)。文中还讨论了眼动跟踪在设计比较中的应用优势和局限性。
A proposed design for the American Society of Clinical Oncology (ASCO) Web site was evaluated against the original design in terms of the ease with which the right starting points for key tasks were located and processed. This report focuses on the eye tracking methodology that accompanied other conventional usability practices used in the evaluation. Twelve ASCO members were asked to complete several search tasks using each design. Performance measures such as click accuracy and time on task were supplemented with eye movements which allowed for an assessment of the processes that led to both the failures and the successes. The report details three task examples in which eye tracking helped diagnose errors and identify the better of the two designs (and the reasons for its superiority) when both were equally highly successful. Advantages and limitations of the application of eye tracking to design comparison are also discussed.