Promoting Healthy Choices in Non-Chain Restaurants: Effects of a Simple Cue to Customers
Promoting Healthy Choices in Non-Chain Restaurants: Effects of a Simple Cue to Customers
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DOI：
10.1177/1524839912437368
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发表时间：
2013-01-01
影响因子：
1.9
通讯作者：
Schultz, Ulrike
中科院分区：
文献类型：
--
作者：
Nothwehr, Faryle K.;Snetselaar, Linda;Schultz, Ulrike
这项研究测试了一种新的干预措施，以影响餐馆顾客的点菜行为，在基线和3，6，12个月后，在中西部的四个业主经营的餐馆干预测量。在每个时间点对141至370名客户进行了抽样调查。应答率为70%至84%，其中59%为女性，98%为白色，平均年龄为53岁。餐桌上的标志列出了顾客可能考虑的变化，例如，要求烤肉而不是油炸或要求更小的份量。客户调查衡量计划的覆盖面和有效性。业主访谈测量的方案负担和客户反应的看法。对订单进行分析，以确定订单变化的证据。每次随访时，分别有40%、48%和45%的顾客注意到了窗户标志。分别有67%、71%和69%的顾客注意到了桌子标志。其中，在每个时间点，34%的人表示这些符号影响了他们的顺序。他们举出了一些例子，说明命令是如何受到影响的。订单数据不仅没有显示出显着的变化，但也被发现是一个不充分的措施的干预。业主没有提出任何问题或投诉。这种干预导致一部分客户的行为发生了微小但积极的变化。由于它的简单性和可接受性，它具有很大的传播潜力。
This study tested a novel intervention to influence restaurant customer ordering behavior, with measurements at baseline and 3, 6, and 12 months postintervention in four owner-operated restaurants in the Midwest. A sample of 141 to 370 customers was surveyed at each time point. The response rate was 70% to 84% with 59% women, 98% White, and a mean age of 53 years. Table signs listed changes customers might consider, for example, asking for meat broiled instead of fried or requesting smaller portions. Customer surveys measured program reach and effectiveness. Owner interviews measured perceptions of program burden and customer response. Order slips were analyzed for evidence of changes in ordering. Window signs were noticed by 40%, 48%, and 45% of customers at each follow-up, respectively. Table signs were noticed by 67%, 71%, and 69% of customers, respectively. Of those, 34% at each time point stated that the signs influenced their order. Examples of how orders were influenced were elicited. Order slip data not only did not show significant changes but was also found to be an inadequate measure for the intervention. Owners reported no concerns or complaints. This intervention resulted in small but positive behavior changes among a portion of customers. Because of its simplicity and acceptability, it has great potential for dissemination.