Human energy
Human energy
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人体能量
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
Suzana Sawyer
中科院分区：
文献类型：
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作者：
Suzana Sawyer
在大型石油公司创纪录的利润和越来越多的关于全球变暖的争论中，雪佛龙公司发起了“人类能源”公共关系运动。在电视广告和平面广告中，雪佛龙将自己描绘成一个富有同情心的实体，努力解决地球的能源危机。然而，这个公司矛盾修辞法中的第一个术语误导性地重新定义了第二个术语的意义，表明公司有了新的重点。在描绘雪佛龙作为一个绿色/人类组织，“人类能源”运动掩盖了从视图公司的更难看的产品，政策和做法。然而，反思我们自己在维持能源公司及其活动方面的共谋破坏了二元思维，并表明谴责的冲动是不够的。这篇文章探讨了雪佛龙的媒体活动和一个有组织的反应。这一反运动既重新部署雪佛龙的形象，并强调我们的勾结和责任，策略寻求放松紧张的必然性石油的故事在雪佛龙的核心。
In the midst of big-oil record profits and growing debate on global warming, the Chevron Corporation launched its “Human Energy” public relations campaign. In television commercials and print advertisements, Chevron portrays itself as a compassionate entity striving to solve the planet’s energy crisis. Yet, the first term in this corporate oxymoron misleadingly reframes the significance of the second, suggesting that the corporation has a renewed focus. In depicting Chevron as a green/human organization, the “Human Energy” campaign obscures from view the corporation’s more unsightly products, policies, and practices. Reflection, however, on our own complicity in sustaining energy corporations and their activities undermines binary thinking and signals that the compulsion to denounce is insufficient. This article explores Chevron’s media campaign and one organized reaction to it. This counter-campaign both redeployed Chevron’s imagery and underscored our collusion and responsibility—tactics seeking to loosen the taut inevitability-of-oil story at Chevron’s core.