To Wear or Not to Wear: A Commentary on Mistrust in Public Comments to CDC Tweets about Mask-Wearing during COVID19
To Wear or Not to Wear: A Commentary on Mistrust in Public Comments to CDC Tweets about Mask-Wearing during COVID19
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DOI：
10.1177/23294884211008584
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发表时间：
2021-07-01
影响因子：
2.8
通讯作者：
Batova, Tatiana
中科院分区：
文献类型：
--
作者：
Batova, Tatiana
信任是危机沟通的重要组成部分，社交媒体已被证明是建立信任的一个有前途的途径。然而，关于政府组织在流行病或传染病爆发等健康危机期间如何有效利用社交媒体的研究结果不一，需要进一步研究，以更好地了解信任是如何建立和破坏的。这项研究调查了在美国首次报告COVID 19病例后的3个月内，公众对CDC关于戴口罩的推文评论中反映不信任的因素。更重要的是，随着健康危机的发展，愤怒的情绪在评论中越来越强烈，这也可能破坏信任。
Trust is an important component of crisis communication, and social media has been shown a promising avenue for building trust. Yet, mixed findings about how effectively government organizations utilize social media during health crises such as pandemics or infectious disease outbreaks require further research to better understand how trust is created and destroyed. This study investigates the factors that reflect mistrust in the public comments to the CDC tweets about mask-wearing during the 3 months after the first reported case of COVID19 in the U.S. The findings show that multiple factors representing mistrust were present in the public comments. What is more, the feeling of anger was growing in the comments as the health crisis progressed, which also could have been trust-damaging.