From "less landfilling" to "wasting less" Societal narratives, socio-materiality, and organizations
From "less landfilling" to "wasting less" Societal narratives, socio-materiality, and organizations
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DOI:
10.1108/09534811211213964
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发表时间:
2012-01-01
影响因子:
2.8
通讯作者:
Hultman, Johan
中科院分区:
文献类型:
--
作者:
Corvellec, Herve;Hultman, Johan
Purpose - The purpose of this paper is to show that organizational change depends on societal narratives - narratives about the character, history, or envisioned future of societies.Design/methodology/approach - A case study of a Swedish municipal waste management company serves as an illustration.Findings - Swedish waste governance is powered by two main narratives: "less landfilling" and "wasting less". Less landfilling has been the dominant narrative for several decades, but wasting less is gaining momentum, and a new narrative order is establishing itself. This new narrative order significantly redefines the socio-material status of waste and imposes major changes on waste management organizations.Research limitations/implications - Based on the case of waste governance in Sweden, the authors conclude that organizations should be aware that societal narrative affects the legitimacy and nature of their operations; therefore, they must integrate a watch for narrative change in their strategic reflections.Originality/value - This paper establishes the relevance of the notion of societal narrative to understand organizational change.