An economy of access is opening for business: five strategies for success
An economy of access is opening for business: five strategies for success
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准入经济正在向企业开放:成功的五项策略
DOI:
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发表时间:
2014
期刊:
影响因子:
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通讯作者:
S. Denning
中科院分区:
文献类型:
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作者:
S. Denning
Purpose – Many new businesses are being formed to offer shared products and services. The author describes this trend as an access economy, which offers customers the benefits of disintermediation - tourist accommodations without hotel chains, local transportation without taxi companies, peer-to-peer lending without banks, retail storefronts with brokers and leases. The paper aims to analyse the factors that are driving its growth. Design/methodology/approach – The author offers five strategies for success in the access economy and describes how firms are using them to gain competitive advantage. Findings – The sharing economy has produced three phenomena – the shredding of vertical value chains, the creation of vast new horizontal value chains, and the social change of people preferring access to ownership or accepting the benefits of access. Together they bring significant economic and social changes to business and society. Practical implications – Some companies are beginning to adjust to the generati...