An economy of access is opening for business: five strategies for success

An economy of access is opening for business: five strategies for success
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准入经济正在向企业开放:成功的五项策略

DOI:
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发表时间:
2014
期刊:
影响因子:
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通讯作者:
S. Denning
S. Denning
中科院分区:
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文献类型:
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作者:
S. Denning

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目的-许多新的企业正在形成提供共享的产品和服务。作者将这一趋势描述为一种准入经济,它为客户提供了非中介化的好处--没有连锁酒店的旅游住宿,没有出租车公司的当地交通,没有银行的点对点贷款,有经纪人和租赁的零售店面。本文旨在分析推动其增长的因素。设计/方法/方式-作者提供了五个战略,在访问经济的成功,并介绍了企业如何使用它们来获得竞争优势。结果-共享经济产生了三种现象-垂直价值链的粉碎,巨大的新的水平价值链的创建,以及人们更喜欢获得所有权或接受访问的好处的社会变革。它们共同为企业和社会带来重大的经济和社会变化。实际影响-一些公司开始调整到代...
Purpose – Many new businesses are being formed to offer shared products and services. The author describes this trend as an access economy, which offers customers the benefits of disintermediation - tourist accommodations without hotel chains, local transportation without taxi companies, peer-to-peer lending without banks, retail storefronts with brokers and leases. The paper aims to analyse the factors that are driving its growth. Design/methodology/approach – The author offers five strategies for success in the access economy and describes how firms are using them to gain competitive advantage. Findings – The sharing economy has produced three phenomena – the shredding of vertical value chains, the creation of vast new horizontal value chains, and the social change of people preferring access to ownership or accepting the benefits of access. Together they bring significant economic and social changes to business and society. Practical implications – Some companies are beginning to adjust to the generati...