Purchase decision process and information acquisition of zero-energy houses in Japan
Purchase decision process and information acquisition of zero-energy houses in Japan
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DOI：
10.1080/13467581.2022.2047057
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发表时间：
2022-02
影响因子：
1.3
通讯作者：
Hitomu Kotani;K. Nakano
中科院分区：
文献类型：
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作者：
Hitomu Kotani;K. Nakano
摘要 与传统住宅相比，零能耗住宅（ZEH）提供高效、更好的居住环境，例如减少温室气体排放和降低健康风险。目前在日本，此类房屋的受欢迎程度并不如预期，销售量也未达到国家政府的目标。因此，应调查家庭购买过程，以制定鼓励 ZEH 传播的政策。因此，我们调查了哪些因素影响了购买者的意图和行为。我们的购买过程建模基于技术接受和使用的统一理论，包括六个结构，即使用行为、行为意图、绩效预期、努力预期、社会影响力和便利条件。我们的模型还考虑了购买者获得的信息内容以及他们使用的渠道对绩效预期的影响。根据我们的估计，我们使用了贝叶斯结构方程模型和 297 个日本家庭的响应。研究发现，某些信息内容和渠道组合，例如从销售人员获得的健康方面的信息，可以有效提高绩效预期。虽然性能预期并没有显着促进使用意愿，但社会影响和便利条件有效促进了购买意愿。我们的研究结果有助于制定更合适的信息提供策略和支持政策，以促进这些房屋的传播。
ABSTRACT Compared with traditional houses, zero-energy houses (ZEHs) offer efficient and preferable living environments, e.g., reduced greenhouse gas emissions and lower health risks. Currently in Japan, such houses are not as popular as anticipated and sales do not meet the national government target. Accordingly, household buying process should be investigated to develop policies to encourage the spreading of ZEHs. Therefore, we investigated which factors influenced purchasers’ intentions and behaviors. We based our purchase process modeling on the unified theory of acceptance and use of technology, which includes six constructs, i.e., use behavior, behavioral intention, performance expectancy, effort expectancy, social influence, and facilitating conditions. Our model also considered the effects of the information content buyers obtained and the channels they used on performance expectancy. In our estimation, we used Bayesian structural equation modeling and response from 297 Japanese households. It was found that certain information content and channel combinations, e.g., health aspect information obtained from salespersons effectively enhanced performance expectancy. Although performance expectancy did not significantly facilitate the use intention, social influence and facilitating conditions effectively promoted intention leading to purchase. Our findings contribute to more appropriate information provision strategies and supporting policies to promote the spread of these houses.