When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy
When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy
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当分类不明确时：促进使用多类别推理策略的因素
DOI：
10.1207/s15327663jcp1502_5
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发表时间：
2005
期刊：
影响因子：
--
通讯作者：
Min Zhao
中科院分区：
文献类型：
--
作者：
Jennifer Gregan;Steve Hoeffler;Min Zhao
先前的研究已经确定，分类在新产品学习中起着核心作用。然而，很少有人知道，在分类歧义的条件下，基于类别的学习。特别感兴趣的是，是否以及在什么情况下，消费者可能会采用多（与单一）类别的策略，以产生模糊的产品的推论。在这项研究中，我们确定了两个因素-类别熟悉性和类别线索的性质-这是负责确定是否推理是基于一个单一的类别或多个，竞争的类别。3项研究的结果表明，当一个模糊的产品描述的冲突的概念和感知类别线索，一个单一的类别推理策略时，感知线索的类别比概念线索的类别更熟悉。特别是，在这些情况下，推理主要是基于感知线索的类别。然而，当感知线索类别小于或等于概念线索类别的熟悉度时，采用多类别推理策略，并且推理基于感知和概念线索类别。
Prior research has established that categorization plays a central role in new product learning. Very little is known, however, about category-based learning under conditions of categorization ambiguity. Of particular interest is whether and under what circumstances consumers might employ a multiple- (vs. single-) category strategy to generate inferences about ambiguous products. In this research, we identified 2 factors - category familiarity and the nature of the category cue - that are responsible for determining whether inferences are based on a single category or multiple, competing categories. The results of 3 studies suggest that when an ambiguous product is described in terms of conflicting conceptual and perceptual category cues, a single category inference strategy is employed when the perceptually cued category is more familiar than the conceptually cued category. In particular, inferences are based largely on the perceptually cued category under these circumstances. However, when the perceptually cued category is less than or equal to the conceptually cued category in familiarity, a multiple category inference strategy is employed and inferences are based on both the perceptually and conceptually cued categories.
记忆衰退对类别变化预测的影响。
DOI：
10.1037//0278-7393.21.4.815
发表时间：
1995
期刊：
Journal of experimental psychology. Learning, memory, and cognition
影响因子：
--
作者：
Elliott,SW;Anderson,JR
通讯作者：
Anderson,JR
当分类不确定时预测自然类别成员的特征。
DOI：
10.1037//0278-7393.21.3.646
发表时间：
1995
期刊：
Journal of experimental psychology. Learning, memory, and cognition
影响因子：
--
作者：
Malt,BC;Ross,BH;Murphy,GL
通讯作者：
Murphy,GL