Consumer choices for quality and sustainability labelled seafood products in the UK

Consumer choices for quality and sustainability labelled seafood products in the UK
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DOI:
10.1016/j.foodpol.2004.04.001
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发表时间:
2004-06-01
期刊:
影响因子:
6.5
通讯作者:
Wattage, P
Wattage, P
中科院分区:
农林科学1区
文献类型:
--
作者:
Jaffry, S;Pickering, H;Wattage, P

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近年来,人们越来越关注在海产食品产品中使用产品差异化的可能性(主要是通过生态类型标签),以此作为促进和奖励鱼类种群可持续管理和开发的一种手段。然而,产品差异化所蕴含的潜力尚未在包括英国在内的许多国家的市场上得到检验。本文借鉴了一项研究,探讨英国消费者的反应的性质和程度,引进标签的海鲜产品,并探讨了产品差异化的潜力,以促进可持续渔业。从本文提出的结果,规模的效果已被证明是更大的可持续性和质量形式的产品差异化比任何其他潜在的标签所产生的效果。产地和生产方式也产生了相当大的影响。这些结果表明,正在采取的行动,实施认证计划可以证明是合理的,以支持可持续渔业管理。重要的政策影响是,需要改善渔业的供应方管理,以促进更广泛地调整证书制度。尽管如此,认证带来的更高溢价和更大市场份额的机会将为必要的管理改进提供更多的激励。(C)2004 Elsevier Ltd.保留所有权利。
There has been a growing interest in recent years in the potential use of product differentiation in seafood products (mainly through eco-type labelling), as a means of promoting and rewarding the sustainable management and exploitation of fish stocks. The potential encapsulated by product differentiation has, however, yet to be tested in the market place within many countries, including the UK. This paper draws on a study exploring the nature and extent of the response of UK consumers to the introduction of labelled seafood products and explores the potential of product differentiation to promote sustainable fisheries. From the results presented in this paper, the scale of the effect has been shown to be greater for sustainability and quality forms of product differentiation than the effect generated by any of the other potential labels. The origin and mode of production also generated sizeable and significant effects. These results suggest that moves underway to implement certification schemes can be justified in support of sustainable fisheries management. The important policy implication is that improvement in the supply-side management of fisheries will be needed to facilitate more widespread adaptation of certification schemes. Nonetheless, the opportunities for higher premiums and greater market share due to certification will provide additional incentives for the required management improvements. (C) 2004 Elsevier Ltd. All rights reserved.