Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan
Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan
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品牌理念提高了人们对星巴克的忠诚度；
DOI：
10.7206/cemj.2658-0845.70
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发表时间：
2022
期刊：
影响因子：
--
通讯作者：
Takumi Kato
中科院分区：
文献类型：
--
作者：
Vu Ha Thu;Duc Tran;Daisaku Goto;Keisuke Kawata;Thang Dao;Takumi Kato
