Identifying ideal products using three different consumer profiling methodologies. Comparison with external preference mapping
Identifying ideal products using three different consumer profiling methodologies. Comparison with external preference mapping
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DOI：
10.1016/j.foodqual.2011.04.004
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发表时间：
2011-09-01
影响因子：
5.3
通讯作者：
Gimenez, Ana
中科院分区：
文献类型：
--
作者：
Ares, Gaston;Varela, Paula;Gimenez, Ana
本研究的目的是通过三种消费者分析技术来识别消费者的理想产品，并比较三种技术之间的一致性。进行了两项研究，其中消费者评估了七个样本的橙味粉末饮料。在第一项研究中，108名消费者对他们的总体喜好进行了评分，而在第二项研究中，三组50名消费者使用投影映射、检查所有适用问题或强度量表来评估样品的感官特征。完成任务后，消费者被要求识别他们理想的产品。不同的方法产生了有关产品感官特征和消费者理想产品的相似信息，为产品改进提供了相似的建议。然而，他们不同的位置，消费者的最佳产品内的感官空间所定义的感官特性的评估样品。投影映射确定的共识位置的理想产品的范围内的感官特性的评价样品，提供类似的结果比外部偏好映射。方法之间的差异和相似之处进行了讨论，以及潜在的应用。(C)2011爱思唯尔有限公司保留所有权利。
The aim of the present work was to identify consumers' ideal product by three consumer profiling techniques and to compare the agreement among the three techniques. Two studies were carried out in which consumers evaluated seven samples of orange-flavoured powdered drinks. In the first study 108 consumers scored their overall liking, whereas in the second one three groups of 50 consumers evaluated the sensory characteristics of the samples using projective mapping, a check-all-that-apply question or intensity scales. After completing the task consumers were asked to identify their ideal product.The different approaches yielded similar information regarding the sensory characteristics of the products and consumers' ideal product, providing similar recommendations for product improvement. However, they differed in the position of consumers' optimum product within the sensory space defined by the sensory characteristics of the evaluated samples. Projective mapping identified the consensus position of the ideal product within the range of sensory characteristics of the evaluated samples, providing similar results than external preference mapping. Differences and similarities between the methodologies are discussed, as well as potential applications. (C) 2011 Elsevier Ltd. All rights reserved.