"It Takes Longer, but When It Hits You It Hits You!": Videos About Marijuana Edibles on YouTube

"It Takes Longer, but When It Hits You It Hits You!": Videos About Marijuana Edibles on YouTube
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DOI:
10.1080/10826084.2016.1253749
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发表时间:
2017-01-01
影响因子:
2
通讯作者:
Cavazos-Rehg, Patricia A.
Cavazos-Rehg, Patricia A.
中科院分区:
医学4区
文献类型:
--
作者:
Krauss, Melissa J.;Sowles, Shaina J.;Cavazos-Rehg, Patricia A.

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背景:随着对大麻危害的认识下降,对大麻食品的兴趣也在增加。媒体和同龄人的影响对青年药物使用产生影响,YouTube是最受欢迎的视频分享网站。没有研究调查过与大麻食品相关的YouTube视频的内容和可访问性。目标:描述YouTube视频中向观众传达的关于食品的信息,并确定其对青年的可及性。方法:2015年6月12日,我们在YouTube上搜索有关大麻/大麻/杂草食品的视频。共对51个视频进行了编码,包括年龄限制、视频目的、视频期间食用食物、效果和安全问题。结果:所有51个视频的总观看次数超过900万。只有14%(7/51)的观众年龄在18岁以上。超过一半(27/51,53%)是信息视频,大多数(20/27,74%)是教如何制作食品,37%(19/51)是娱乐视频。在31%(16/51)的视频中有人食用了食物,51%(26/51)的视频中提到了兴奋的类型,包括延迟(18/26,69%)或强烈的兴奋(13/26,50%)。55%(28/51)提到了δ-9-四氢大麻酚的效力或剂量。其中只有10人(36%)将此信息专门作为预防不良反应的警告。结论/重要性:在YouTube上可以很容易地找到与美食相关的视频,通常指导如何烘焙自己的食物,缺乏安全消费所需的信息,而且大多数都没有年龄限制。展示如何制作食品或以娱乐的方式展示食品使用的视频,可以影响年轻人开始使用。
Background: Interest in marijuana edibles has increased as perceptions of harm from marijuana have decreased. Media and peer influences impact youth substance use, and YouTube is the most popular video-sharing website. No studies have examined the content and accessibility of YouTube videos related to marijuana edibles. Objectives: To describe the messages conveyed to viewers in YouTube videos about edibles and determine their accessibility to youth. Methods: On June 12, 2015, we searched YouTube for videos about marijuana/cannabis/weed edibles. A total of 51 videos were coded for presence of an age restriction, purpose(s) of the videos, consumption of edibles during the video, effects, and safety concerns. Results: Total views across all 51 videos were >9 million. Only 14% (7/51) were restricted to viewers over the age of 18years. Over half (27/51, 53%) were informative videos, most (20/27, 74%) teaching how to make edibles, and 37% (19/51) were entertaining videos. Someone consumed an edible in 31% (16/51) of the videos, and the type of high was mentioned in 51% (26/51) of the videos, including delayed (18/26, 69%) or intense high (13/26, 50%). Fifty-five percent (28/51) mentioned delta-9-tetrahydrocannabinol potency or dosage. Only 10 of these (36%) presented this information specifically as a warning to prevent adverse effects. Conclusions/Importance: Edibles-related videos are easily found on YouTube, often instructing how to bake your own edibles and lacking information needed for safe consumption, and most are not age-restricted. Videos showing how to make edibles or presenting edibles use in an entertaining way that could influence youth to initiate use.