'Flavour ban approved': new marketing strategies from tobacco-free nicotine pouch maker Zyn.
'Flavour ban approved': new marketing strategies from tobacco-free nicotine pouch maker Zyn.
复制标题
“批准风味禁令”：无烟草袋制造商Zyn的新营销策略。
DOI：
10.1136/tobaccocontrol-2021-057222
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发表时间：
2023-04
期刊：
影响因子：
5.2
通讯作者：
Leventhal, Adam M.
中科院分区：
文献类型：
--
作者：
Tackett, Alayna P.;Barrington-Trimis, Jessica L.;Leventhal, Adam M.
关键词：
无烟草口服尼古丁袋——含有微晶纤维素、尼古丁盐、香料、甜味剂和其他添加剂的小袋，放置在嘴唇和牙龈之间——在美国越来越多地上市和销售。 1 美国销售最广泛的无烟草口服尼古丁产品是 Zyn，1 由瑞典火柴 (Swedish Match) 制造。根据该公司最新的投资者报告，2 Zyn 出货量从 2020 年到 2021 年增长了 40% 以上，单罐销量从 2020 年的 8320 万罐增加到 2021 年的 1.257 亿罐。 2 截至 2021 年 12 月 9 日，美国 Zyn 公共网站上展示的广告显示两款 Zyn 产品“已获口味禁令批准”（图1).“Smooth”Zyn 被描述为“无味” “Chill’Zyn 被描述为“一种清爽的无味尼古丁体验”（图 2）。两者都被标记为“无味”，这就提出了一个问题：什么是调味或无味烟草或尼古丁产品。许多司法管辖区将调味烟草产品定义为具有“特征风味”的产品。 3 美国 2009 年《家庭吸烟预防和烟草控制法案》（《烟草控制法案》）将特征性香料定义为任何“成分（包括烟雾成分）或添加剂、人工或天然香料（烟草或薄荷醇除外）或香草或香料，包括草莓、葡萄、橙子、丁香、肉桂、菠萝、香草、椰子、甘草、可可、 巧克力、樱桃或咖啡，这是烟草产品或烟草烟雾的特征风味。”3由于《烟草控制法》的实施以及青少年使用非烟草味电子烟的流行率增加，美国许多州（例如新泽西州、纽约州、罗德岛州）和地方已经颁布了对所有或部分调味电子烟销售的限制，还有更多的州/地方 考虑针对电子烟、电子烟口味和其他调味烟草产品的限制。 4Zyn “Smooth”和“Chill”是否符合特征风味的任何定义都值得考虑。尽管 Zyn 将这些产品标记为“无味”，但在线零售商网站 5 上对 Chill Zyn 的一篇评论指出，该产品“……根本不像薄荷醇”。很难解释 [Chill's] 的味道，但它有轻微的甜味和真正的冰凉感，确实令人耳目一新。 据报道，许多具有真实特征风味（例如薄荷醇、薄荷）的烟草产品也会产生凉爽和甜味的感觉。 6 如果‘Chill’Zyn 不被归类为薄荷味或薄荷味，则该产品
Tobacco-free oral nicotine pouches—sachets containing microcrystalline cellulose with nicotine salt, flavours, sweeteners and other additives placed in between the lip and gums—are increasingly marketed and sold in the USA. 1 The most widely sold tobacco-free oral nicotine product in the USA is Zyn, 1 made by Swedish Match. According to the company’s latest investor report, 2 Zyn shipments grew by more than 40% from 2020 to 2021, with sales of individual cans increasing from 83.2 million cans in 2020 to 125.7 million cans in 2021. 2 As of 9 December 2021, the US Zyn public website displayed an advertisement indicating two Zyn products are ‘flavour ban approved’(figure 1).‘Smooth’Zyn was described as ‘an unflavoured experience for pure nicotine enjoyment.’‘Chill’Zyn was described as ‘a refreshing unflavoured nicotine experience’(figure 2). Both are labelled ‘unflavoured’, which raises a question as to what constitutes a flavoured or unflavoured tobacco or nicotine product. Many jurisdictions define flavoured tobacco products as those possessing a ‘characterising flavour’. 3 The US 2009 Family Smoking Prevention and Tobacco Control Act (The Tobacco Control Act) defines a characterising flavour as any ‘constituent (including a smoke constituent) or additive, an artificial or natural flavour (other than tobacco or menthol) or an herb or spice, including strawberry, grape, orange, clove, cinnamon, pineapple, vanilla, coconut, licorice, cocoa, chocolate, cherry or coffee, that is a characterising flavour of the tobacco product or tobacco smoke.’3 As a result of The Tobacco Control Act and increased prevalence of adolescent use of nontobacco flavoured e-cigarettes, many US states (eg, New Jersey, New York, Rhode Island) and localities have enacted restrictions on the sale of all or some flavoured e-cigarettes, with many more states/localities considering restrictions specific to e-cigarettes, e-cigarette flavours and other flavoured tobacco products. 4Whether Zyn ‘Smooth’and ‘Chill’fit any definition of a characterising flavour merits consideration. Despite Zyn labelling these products as ‘unflavoured’, one review of Chill Zyn on an online retailer website 5 indicated the product,‘… isn’t like menthol at all. Hard to explain [Chill’s] flavor, but it’s got a slight sweetness and an actual chilling sensation which is honestly refreshing.’Many tobacco products that have authentic characterising flavours (eg, menthol, mint) also reportedly produce sensations of coolness and sweetness. 6 If ‘Chill’Zyn were not to be classified as either menthol flavoured or mint flavoured, this product
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影响因子：
5.2
作者：
Omaiye EE;Luo W;McWhirter KJ;Pankow JF;Talbot P
通讯作者：
Talbot P
影响因子：
4.7
作者：
Leventhal, Adam M.;Dai, Hongying;Tran, Denise D.
通讯作者：
Tran, Denise D.
影响因子：
5.2
作者：
Ollila E
通讯作者：
Ollila E
DOI：
10.2478/cttr-2018-0010
发表时间：
2018-08-01
期刊：
Beitraege zur Tabakforschung International
影响因子：
--
作者：
Reger, Lea;Moss, Julia;Hahn, Juergen
通讯作者：
Hahn, Juergen
影响因子：
4.7
作者：
Jabba, Sairam, V;Erythropel, Hanno C.;Jordt, Sven-Eric
通讯作者：
Jordt, Sven-Eric