Optimal channel strategy for obtaining new energy vehicle credits under dual credit policy: Purchase, self-produce, or both?
Optimal channel strategy for obtaining new energy vehicle credits under dual credit policy: Purchase, self-produce, or both?
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DOI：
10.1016/j.jclepro.2022.130852
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发表时间：
2022-02-24
影响因子：
11.1
通讯作者：
Deng, Xudong
中科院分区：
文献类型：
--
作者：
Li, Jizi;Ku, Yaoyao;Deng, Xudong
实践证明，双元信贷政策对新能源汽车的普及具有积极影响。但在现实中，汽车厂商采取何种渠道策略，以及在何种条件下获得新能源汽车积分并不明确。为了研究企业获得新能源汽车贷款的最优渠道策略，我们考虑了一个双寡头市场，该市场由一个新能源汽车企业和一个既能生产传统汽车又能生产新能源汽车的传统汽车企业组成（也指一个CV-NEV厂商），建立博弈模型，分析两个厂商在三种典型渠道策略下的最优生产决策，即PN策略（采购）、SN策略（自产）和SP策略（混合）。研究结果表明，当CV-NEV企业的CV和NEV技术水平较低，或者消费者的环保意识较高时，CV-NEV企业会选择PN策略来获得新能源汽车信用;而当CV所需的NEV信用成本较高时，CV-NEV企业会选择SN策略。此外，我们还发现，保持适度的新能源汽车信贷交易价格是推动CV-NEV公司提高CV技术水平的关键。具有高技术CV的CV-NEV公司比NEV公司具有更大的议价能力来确定NEV信用交易价格。重要的是，研究结果还揭示了CV-NEV公司可以从混合战略中获得比其他两家公司更好的条件。
It widely proves that the dual credit policy has positive influences on the penetrations of new energy vehicles (NEVs). But in reality car makers adopt which channel strategy and what conditions of acquiring NEV credits is not clear. To investigate the optimal channel strategy for firms' obtaining NEV credits, we consider a duopoly market consisting of a NEV firm, and a conventional vehicle (CV) firm capable of making both conventional vehicles and NEVs (also refer to a CV-NEV firm), and formulate game-theoretical models to analyze the optimal production decisions of two firms under three typical channel strategies, namely PN strategy (purchasing), SN strategy (self-producing) and SP strategy (hybrid). The findings show that the CV-NEV firm will select PN strategy for obtaining NEV credits when its CVs and NEVs are at a lower technical level, or consumers' environmental awareness is higher, whereas if the cost of required NEV credits per CV is high, the CV-NEV firm prefers SN strategy. Additionally, we also find that keeping a moderate NEV credit trading price is critical to drive the CV-NEV firm' improvement in CV's technical level. The CV-NEV firm with a high technical CV, has a more bargaining power to determine NEV credits trading prices than the NEV firm. Importantly, the findings also reveal the conditions under which the CV-NEV firm can get better off from the hybrid strategy than the two others.