THE AFFECTIVE PRIMING EFFECT - AUTOMATIC ACTIVATION OF EVALUATIVE INFORMATION IN MEMORY
THE AFFECTIVE PRIMING EFFECT - AUTOMATIC ACTIVATION OF EVALUATIVE INFORMATION IN MEMORY
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DOI：
10.1080/02699939408408957
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发表时间：
1994-11-01
影响因子：
2.6
通讯作者：
EELEN, P
中科院分区：
文献类型：
--
作者：
HERMANS, D;DEHOUWER, J;EELEN, P
Fazio、Sanbonmatsu、Powell和Kardes（1986）认为，情感可能是在仅仅观察情感加载刺激时从记忆中自动激活的。 使用一个标准的顺序启动范式的变体，它表明，所需的时间来评估目标词作为积极或消极的减少，如果他们之前由一个类似的valenced总理的话，但增加之前由一个总理的相反价。 然而，其程序的若干方面并不能证明其关于效力无条件性的结论。 本研究探讨了这种情感启动效应的一般性。 在实验1中，它被测试的效果是否可以推广到更复杂的视觉材料。 刺激对由彩色幻灯片组成。 受试者必须尽快评估目标。 在实验2中，使用标准的词-词程序，但目标词必须发音。 在这两个实验中，都观察到了显著的情感启动效应，这支持了Bargh、Chaiken、Govender和Pratto（1992）的观点，即自动激活效应是一种普遍的、相对无条件的现象。 影响和情绪的理论进行了讨论。
Fazio, Sanbonmatsu, Powell, and Kardes (1986) argued that affect may be activated automatically from memory on the mere observation of an affect-loaded stimulus. Using a variant of the standard sequential priming paradigm, it was demonstrated that the time needed to evaluate target words as positive or negative decreased if they were preceded by a similarly valenced prime word, but increased when preceded by a prime of opposite valence. Several aspects of their procedure, however, do not warrant their conclusion concerning the unconditionality of the effect. The present research investigated the generality of this affective priming effect. In Experiment 1, it was tested whether the effect can be generalised to more complex visual material. Stimulus pairs consisted of colour slides. Subjects had to evaluate the targets as quickly as possible. In Experiment 2, the standard word-word procedure was used, but target words had to be pronounced. In both experiments, significant affective priming effects were observed, supporting Bargh, Chaiken, Govender, and Pratto's (1992) assertion that the automatic activation effect is a pervasive and relative unconditional phenomenon. Implications for theories of affect and emotion are discussed.