The Impact of Alcohol Marketing on Youth Drinking Behaviour: A Two-stage Cohort Study
The Impact of Alcohol Marketing on Youth Drinking Behaviour: A Two-stage Cohort Study
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DOI：
10.1093/alcalc/agq047
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发表时间：
2010-09-01
影响因子：
2.8
通讯作者：
Moodie, Crawford
中科院分区：
文献类型：
--
作者：
Gordon, Ross;MacKintosh, Anne Marie;Moodie, Crawford
目的：研究13岁时对酒精营销的认识和参与是否可以预测15岁时开始饮酒、饮酒频率和饮酒单位。方法：采用两阶段队列研究，在受访者家中进行问卷调查，结合访谈和自我完成。受访者来自英国苏格兰西部三个相邻地方当局地区的中学。2006年，从920名青少年（年龄12-14岁，平均年龄13岁）的基线样本中，对552名青少年进行了2年后的随访（年龄14-16岁，平均年龄15岁）。收集了多种形式的酒精营销和饮酒开始，频率和消费的措施的数据。结果如下：在随访中，逻辑回归表明，在控制混杂变量后，基线时参与酒精营销可以预测饮酒和饮酒频率增加。基线时对市场营销的认识也与随访时饮酒频率的增加有关。结论：我们的研究结果表明，参与和意识，酒精营销和饮酒量或增加饮酒频率之间的关联，我们认为目前的监管环境是否提供足够的保护，从酒精营销的青年。
Aim: To examine whether awareness of, and involvement with alcohol marketing at age 13 is predictive of initiation of drinking, frequency of drinking and units of alcohol consumed at age 15. Methods: A two-stage cohort study, involving a questionnaire survey, combining interview and self-completion, was administered in respondents' homes. Respondents were drawn from secondary schools in three adjoining local authority areas in the West of Scotland, UK. From a baseline sample of 920 teenagers (aged 12-14, mean age 13), in 2006, a cohort of 552 was followed up 2 years later (aged 14-16, mean age 15). Data were gathered on multiple forms of alcohol marketing and measures of drinking initiation, frequency and consumption. Results: At follow-up, logistic regression demonstrated that, after controlling for confounding variables, involvement with alcohol marketing at baseline was predictive of both uptake of drinking and increased frequency of drinking. Awareness of marketing at baseline was also associated with an increased frequency of drinking at follow-up. Conclusions: Our findings demonstrate an association between involvement with, and awareness of, alcohol marketing and drinking uptake or increased drinking frequency, and we consider whether the current regulatory environment affords youth sufficient protection from alcohol marketing.