Societal embedding and product creation management
Societal embedding and product creation management
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DOI：
10.1080/09537329708524275
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发表时间：
1997-06-01
影响因子：
3.4
通讯作者：
Jelsma, J
中科院分区：
文献类型：
--
作者：
Deuten, JJ;Rip, A;Jelsma, J
新产品的社会嵌入，即它们在相关行业和市场中的整合，它们在法规和标准方面的可接受性，以及它们为公众所接受，是一个挑战。管理方法是根据我们在生物技术领域的案例研究和最近的创新文献开发的。提供了绘制内部和外部路线图的工具。学习过程，在与社会行为者的互动，克服困境，或至少使之易于管理。
Societal embedding of new products-that is, their integration in relevant industries and markets, their admissibility with regard do regulation and standards, and their acceptance by the public-is a challenge. A management approach is developed based on our case studies in the biotechnology sector and on recent innovation literature. Tools are presented to map internal and external alignments. Learning processes, in interaction with societal actors, overcome the dilemmas or at least make then manageable.