Airport route development: A survey of current practice
Airport route development: A survey of current practice
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DOI：
10.1016/j.tourman.2014.06.011
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发表时间：
2015-02-01
影响因子：
12.7
通讯作者：
Graham, Anne
中科院分区：
文献类型：
--
作者：
Halpern, Nigel;Graham, Anne
为了发展航空服务，在许多情况下，为了发展旅游流量，机场通过一个被称为航线开发的过程，将营销努力集中在航空公司身上。虽然航线发展在机场行业内是一个众所周知的概念，但在学术或行业文献中得到的关注有限。因此，对于机场为什么使用航线开发，最常见的方法是什么，以及参与的总体水平是什么，人们几乎没有分享任何知识。为了填补这一空白，本文通过对全球124个机场的在线调查，对机场航线发展实践进行了调查。调查结果表明，绝大多数机场都积极参与了一系列目标的航线开发工作，而且参与的过程和程度是广泛的，尽管这往往取决于机场的规模、位置或所有权。结果与航线开发活动不太先进的机场以及寻求与利益攸关方辩论航线和旅游业发展战略的机场特别相关。(C)2014爱思唯尔有限公司。保留所有权利。
To develop air services and in many cases tourism flows, airports focus their marketing effort on airlines through a process known as route development. Whilst route development is a well-known concept within the airport industry it has received limited attention in academic or industry literature. As a result little knowledge is shared about why airports use route development, what are the most common methods and what is the general level of involvement. To fill the gap, this paper investigates airport route development practice using an online survey of 124 airports worldwide. Findings show that the vast majority of airports are actively involved in route development for a range of objectives and that the process and level of involvement is extensive, although this often depends on airport size, location or ownership. Results are particularly relevant to airports that are less advanced in route development activities and also those seeking to debate route and tourism development strategies with stakeholders. (C) 2014 Elsevier Ltd. All rights reserved.