Online business development services for entrepreneurs: an exploratory study
Online business development services for entrepreneurs: an exploratory study
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为企业家提供在线业务发展服务：一项探索性研究
DOI：
10.1080/08985620110052274
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发表时间：
2001
影响因子：
5.6
通讯作者：
Thierry Volery
中科院分区：
文献类型：
--
作者：
D. Evans;Thierry Volery
本文论述了如何利用因特网提供商业发展服务，如培训、咨询、咨询和联网。利用德尔福对来自世界各地的专家的研究，提出了互联网的可能用途以及成功实施的标准。确定了提供在线服务的三个关键成功因素。首先，要有效利用网上资源，就必须充分利用互联网的固有优势。当在线工具被认为是“第二好”的沟通方式时，使用它们是低效的，可能会适得其反。其次，个人联系仍然非常重要，可以补充在线服务。第三，成功的在线服务需要有效的互联网站和程序管理。研究还表明，在发展在线服务时，必须仔细考虑企业家和创业者的具体性质。创业者更关心自己的问题，而不太关心他人的问题。然而，如果好处不仅仅是一起学习，他或她愿意参加一个小型的学习网络。同样，对创业者的在线培训应该辅之以面对面的内容。开发和实施一个高效/有效的纯在线企业家培训计划将是非常困难的，如果不是不可能的话。
This paper addresses the use of the Internet to provide business development services such as training, consulting, counselling and networking. Using a Delphi study of experts from around the world, the possible uses of the Internet as well as criteria for successful implementation are presented. Three critical success factors for providing online services are identified. First, an effective use of online resources requires that the inherent strengths of the Internet be exploited. Using online tools when they are perceived to be a ‘second-best’ mode of communication is inefficient and can be counterproductive. Second, personal contact is still very important and can complement online services. Third, successful online services require an effective Internet site and program management. The study also shows that the specific nature of entrepreneurship and entrepreneurs must be carefully considered when developing online services. The entrepreneur is more concerned about his/her problems and is less concerned with the problems of others. However, he or she is willing to participate in a small learning network if the benefits go beyond that of just learning together. Similarly, online training for entrepreneurs should be complemented by a face-to-face component. An efficient/effective pure online training program for entrepreneurs would be very difficult if not impossible to develop and implement.