Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
复制标题
DOI：
10.1086/658148
复制
发表时间：
2011-06-01
影响因子：
7.2
通讯作者：
McGill, Ann L.
中科院分区：
文献类型：
--
作者：
Kim, Sara;McGill, Ann L.
我们认为，风险认知受到拟人化的系统影响。然而，拟人化效应受到个人对社会权力的感受的影响。当承担风险的实体(老虎机和皮肤癌)被高度拟人化时，低能量的人会感觉到玩老虎机(研究1)和患皮肤癌(研究2)的风险更高。相比之下，当实体不那么拟人化时，那些拥有高权力的人会感觉到更大的风险。我们假设这些影响的发生是因为那些拥有高(低)权力的人感觉到对拟人化实体的更大(更小)程度的控制。在研究3中，我们考察了高知觉风险会增加低权力者的拟人化，而降低高权力者的拟人化的相反效应。
We propose that risk perceptions are systematically influenced by anthropomorphism. Anthropomorphism effects, however, are moderated by the individual's feelings of social power. People with low power perceive higher risk in playing a slot machine (study 1) and in getting skin cancer (study 2) when the risk-bearing entities (the slot machine and skin cancer) are highly anthropomorphized. In contrast, those with high power perceive greater risk when the entities are less anthropomorphized. We hypothesize these effects occur because those with high (low) power perceived a greater (lesser) degree of control over the anthropomorphized entity. In study 3, we investigate the reverse effect that higher perceived risk may increase anthropomorphism for people with low power but decrease anthropomorphism for people with high power.