Selection and Characterization of Cultural Priming Stimuli for the Activation of Spanish and English Cultural Mindsets among Hispanic/Latino Bilinguals in the United States.
Selection and Characterization of Cultural Priming Stimuli for the Activation of Spanish and English Cultural Mindsets among Hispanic/Latino Bilinguals in the United States.
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DOI：
10.1027/1864-9335/a000426
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发表时间：
2020-11
影响因子：
1.8
通讯作者：
Losin, Elizabeth A Reynolds
中科院分区：
文献类型：
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作者：
Gianola, Morgan;Yepes, Beatriz E;Losin, Elizabeth A Reynolds
文化启动研究经常使用未经验证的刻板印象。在这里，我们选择图像分别唤起两种文化心态：西班牙裔和美国裔。西班牙语-英语双语者（149名）认为自己是西班牙裔/拉丁裔（N=149），他们在网上对50张图片进行了文化和情感上的评价。基于相对的文化认同，文化“代表”（强烈的美国人，强烈的西班牙人，平衡的双文化）子样本的评级被平均，以分离出特别突出的图像。对不同国家受访者的形象评分进行了比较。在整个样本中比较了七对内容匹配的西班牙语和美国语的评分。无论各种人口因素如何，文化心态和积极情绪评分之间的高度歧视仍然存在。因此，我们为将这些刺激单独或作为一组纳入西班牙裔/拉丁裔样本的文化启动研究提供了实证依据。
Cultural priming studies frequently employ non-validated, stereotypical images. Here, we select images to separately evoke two cultural mindsets: Hispanic and US-American. Spanish-English bilinguals identifying as Hispanic/Latino (N=149) rated 50 images online for their cultural and emotional evocation. Based on relative cultural identification, cultural “delegate” (strongly US-American, strongly Hispanic, balanced bicultural) subsamples’ ratings were averaged to isolate particularly salient images. Image ratings were compared across respondents’ national origins. Ratings of seven selected pairs of content-matched Hispanic and US-American primes were compared across the full sample. High discrimination across cultural mindsets and positive emotion ratings were maintained regardless of various demographic factors. Thus, we provide empirical justification for incorporating these stimuli, individually or as sets, within cultural priming studies among Hispanic/Latino samples.