Access to Confidential Alcohol Industry Documents: From 'Big Tobacco' to 'Big Booze'

Access to Confidential Alcohol Industry Documents: From 'Big Tobacco' to 'Big Booze'
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DOI:
10.4066/amj.2009.43
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发表时间:
2009-01-01
影响因子:
--
通讯作者:
Chikritzhs, Tanya
Chikritzhs, Tanya
中科院分区:
其他
文献类型:
--
作者:
Bond, Laura;Daube, Mike;Chikritzhs, Tanya

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背景:烟草行业内部文件搜索发现了迄今为止未发表的文件,这些文件提供了对饮料行业的见解。这些文件揭示了饮料行业的关键问题和战略,重点关注米勒啤酒公司和啤酒研究所。方法:从烟草文件档案中识别出菲利普·莫里斯 1996 年首席执行官问题手册,从而系统地搜索了与酒精相关的文件。该搜索是通过在万维网上提供的烟草文件档案网站的搜索字段中输入与酒精相关的术语来进行的。结果:米勒啤酒公司、啤酒研究所以及更广泛的酒精行业关注的关键领域包括立法和监管控制的发展,例如增税、广告限制和血液酒精含量降低,以及公众对醉酒驾驶、酗酒和未成年人饮酒危害的看法。米勒酿酒公司和啤酒研究所提出的应对这些问题的策略包括盟友发展和维护以及促进个人责任。 结论:这些曾经保密的内部文件为饮料行业对可能的酒精控制措施的担忧以及用于帮助克服这些担忧的策略提供了新的证据。该文件的调查结果证明了公共卫生界对酒精行业的愤世嫉俗,同时为协助饮料行业的监管和控制的发展提供了新的信息来源。
BACKGROUND:Internal tobacco industry document searches have led to the discovery of hitherto unpublished documents that provide insights into the drinks industry. The documents uncover key concerns and strategies for the drinks industry with focus on the Miller Brewing Company and the Beer Institute.METHODS:The identification of the Philip Morris 1996 CEO Issues Book from the tobacco document archives led to a systematic search for alcohol-related documents. The search was conducted by entering alcohol-related terms into search fields of tobacco document archive sites available on the World Wide WebRESULTS:Key areas of concern for the Miller Brewing Company, the Beer Institute, and more broadly, the alcohol industry include developments of legislative and regulatory controls such as tax increases, advertising restrictions and blood alcohol content lowering and public perceptions of harms relating to drunk driving, binge drinking and underage alcohol consumption. Strategies proposed by the Miller Brewing Company and the Beer Institute to combat these concerns include ally development and maintenance and the promotion of personal responsibility.CONCLUSIONS:These once confidential internal documents provide new evidence on the drinks industry's concerns about possible alcohol control measures and the strategies used to help overcome these concerns. The document findings justify the public health community's cynicism about the alcohol industry while providing a new source of information to assist development in the regulation and control of the drinks industry.