Cuteness in Japanese Design: Investigating Perceptions of Kawaii Among American College Students
Cuteness in Japanese Design: Investigating Perceptions of Kawaii Among American College Students
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日本设计中的可爱：美国大学生对卡哇伊的看法调查
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Samuel Showalter
中科院分区：
文献类型：
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作者：
Dave A. Berque;Hiroko Chiba;A. Hashizume;M. Kurosu;Samuel Showalter
日本产品和流行文化，如凯蒂猫、口袋妖怪、日本流行音乐和动漫，在包括美国在内的全球范围内广受欢迎。由此，日本的“卡哇伊”设计也随之传播开来。然而，目前尚不清楚美国人对卡哇伊的看法与日本人的看法有何不同。在第三位和第四位作者之前的工作中，日本大学生根据卡哇伊和其他特征对 225 张图像进行了评分。这项工作比较了日本男女大学生的看法。在本文中，我们报告了一项关于日本学生和美国学生对卡哇伊看法的跨文化研究。这项研究使用了我们从美国学生那里收集的数据，他们对之前涉及日本学生的研究中的大部分图像进行了评分。
Japanese products and pop culture, such as Hello Kitty, Pokemon, J-pop, and Anime, have gained global popularity, including in the United States. As a result, Japanese Kawaii (cute) design has also spread. It is not clear, however, how American perceptions of Kawaii compare to Japanese perceptions. In previous work by the third and fourth authors, Japanese college students rated 225 images with respect to Kawaii and other characteristics. This work compared perceptions between male and female Japanese college students. In the current paper, we report on a cross-cultural study of perceptions of Kawaii between Japanese students and American students. The study uses data we collected from American students who rated most of the images from the prior study that involved Japanese students.