"I'm not sure what difference is between their content and mine, other than the person itself": A Study of Fairness Perception of Content Moderation on YouTube
"I'm not sure what difference is between their content and mine, other than the person itself": A Study of Fairness Perception of Content Moderation on YouTube
复制标题
“除了个人本身之外，我不确定他们的内容和我的内容之间有什么区别”：YouTube 内容审核公平性感知研究
DOI：
10.1145/3555150
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发表时间：
2022
影响因子：
--
通讯作者：
Kou, Yubo
中科院分区：
文献类型：
--
作者：
Ma, Renkai;Kou, Yubo
社交媒体平台如何公平地进行内容审核，正受到社会的普遍关注。来自HCI和CSCW的研究人员调查了某些因素是否会影响用户对节制决定公平或不公平的看法。然而，很少有人关注从用户的适度体验，特别是将其内容货币化的用户，来解开或阐述用户感知(不)公平的形成过程。通过采访21名营利性YouTube用户(即视频内容创作者)，我们发现参与者评估审核公平性的三种主要方式，包括同行之间的平等，审核决策和政策的一致性，以及他们在算法可见性决策过程中的发言权。在调查结果的基础上，我们讨论了参与者的公平感如何展示了适度公平的多维概念，以及YouTube如何实施算法集合来缓和YouTube用户。我们得出了可翻译的设计考虑因素，以便在提供创作者货币化的平台上建立更公平的适度制度。
How social media platforms could fairly conduct content moderation is gaining attention from society at large. Researchers from HCI and CSCW have investigated whether certain factors could affect how users perceive moderation decisions as fair or unfair. However, little attention has been paid to unpacking or elaborating on the formation processes of users' perceived (un)fairness from their moderation experiences, especially users who monetize their content. By interviewing 21 for-profit YouTubers (i.e., video content creators), we found three primary ways through which participants assess moderation fairness, including equality across their peers, consistency across moderation decisions and policies, and their voice in algorithmic visibility decision-making processes. Building upon the findings, we discuss how our participants' fairness perceptions demonstrate a multi-dimensional notion of moderation fairness and how YouTube implements an algorithmic assemblage to moderate YouTubers. We derive translatable design considerations for a fairer moderation system on platforms affording creator monetization.