Community-Based Prevention Marketing: The Next Steps in Disseminating Behavior Change

Community-Based Prevention Marketing: The Next Steps in Disseminating Behavior Change
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基于社区的预防营销：传播行为改变的下一步

DOI：
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发表时间：
2000
期刊：
影响因子：
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通讯作者：
R. Mcdermott
R. Mcdermott
中科院分区：
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文献类型：
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作者：
C. Bryant;M. Forthofer;K. Brown;D. C. Landis;R. Mcdermott

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目的：开发和评估一个新的基于社区的社会营销（CBPM）模式。方法：CBPM正在进行试点，以防止中学生开始吸烟和饮酒。目前正在评估该项目对行为结果的影响以及社区利用CBPM解决公共卫生问题的能力。结果：社区成员对学习CBPM并将其原则应用于项目规划表现出了意想不到的兴趣。结论：社区对社会营销过程的控制有可能增强项目与现有社区结构的整合，使其更有效和可持续。(摘要摘自《美国健康行为杂志》，2000年。版权所有©2000由美国健康行为学会)初中生青少年早期青少年物质使用预防物质使用以社区为基础预防酒精使用预防烟草使用预防08-00
OBJECTIVES: To develop and evaluate a new community-based social marketing (CBPM) model. METHODS: CBPM is being piloted to prevent the initiation of smoking and alcohol consumption among middle-school students. The project's impact on behavioral outcomes and the community's ability to use CBPM to solve public health problems are being evaluated. RESULTS: Community members have demonstrated an unexpected level of interest in learning CBPM and applying its principles to program planning. CONCLUSIONS: Community control of the social marketing process has the potential to enhance program integration into existing community structures, making them more effective and sustainable. (Abstract Adapted from Source: American Journal of Health Behavior, 2000. Copyright © 2000 by the American Academy of Health Behavior) Junior High School Student Early Adolescence Juvenile Substance Use Substance Use Prevention Community Based Alcohol Use Prevention Tobacco Use Prevention 08-00