Perception of front-of-pack labels according to social characteristics, nutritional knowledge and food purchasing habits
Perception of front-of-pack labels according to social characteristics, nutritional knowledge and food purchasing habits
复制标题
DOI：
10.1017/s1368980012003515
复制
发表时间：
2013-03-01
影响因子：
3.2
通讯作者：
Castetbon, Katia
中科院分区：
文献类型：
--
作者：
Mejean, Caroline;Macouillard, Pauline;Castetbon, Katia
目的：确定包装正面 (FOP) 营养标签的认知模式，并确定与此类模式相关的社会因素、营养知识和对包装特征的关注。设计：横断面。使用三个简单 FOP 标签（“绿色勾号”、法国营养与健康计划徽标（PNNS 徽标）和“简单交通灯”(STL)）和两种详细格式（“多个交通灯”(MTL) 和“颜色范围”徽标 (CR)）的理解和可接受性指标来衡量感知。使用 chi(2) 检验检查感知模式与个体特征的关联。设置：来自法国 NutriNet-Sante 队列研究的数据。受试者：总共 38 763 名成年人。结果：出现了四种感知模式。受过良好教育的人最常出现在喜欢简单形式的群体中。 “有利于CR”组中男性和老年人的比例较高。在“有利于 STL”组中，缺乏营养知识的人更为常见，而在“有利于 MTL”组中，具有丰富营养知识的人比例更高。 “喜欢 STL”群体更频繁地自我报告在购买过程中注意到价格和营销特征，而“喜欢 MTL”和“喜欢 CR”群体则表示对营养信息更感兴趣。 “有利于绿色勾号和 PNNS 标志”群体自我报告称，他们更加关注声明和质量保证标签。结论：“有利于 MTL”群体在我们的调查中最为常见。然而，简单的 FOP 形式可能最适合提高营养知识匮乏且对包装食品的营养质量不感兴趣的目标群体的健康饮食意识。
Objective: To identify patterns of perception of front-of-pack (FOP) nutrition labels and to determine social factors, nutritional knowledge and attention to packaging features related to such patterns.Design: Cross-sectional. Perception was measured using indicators of understanding and acceptability of three simple FOP labels (the 'Green Tick', the logo of the French Nutrition and Health Programme (PNNS logo) and 'simple traffic lights' (STL)) and two detailed formats ('multiple traffic lights' (MTL) and the 'colour range' logo (CR)). Associations of perception patterns with individual characteristics were examined using chi(2) tests.Setting: Data from the French NutriNet-Sante cohort study.Subjects: A total of 38 763 adults.Results: Four perception patterns emerged. Poorly educated individuals were most often found in groups favouring simple formats. The 'favourable to CR' group had a high rate of men and older persons. Poor nutritional knowledge was more frequent in the 'favourable to STL' group, while individuals with substantial knowledge were proportionally more numerous in the 'favourable to MTL' group. The 'favourable to STL' group more frequently self-reported noting price and marketing characteristics during purchasing, while the 'favourable to MTL' and 'favourable to CR' groups declared more interest in nutritional information. The 'favourable to Green Tick and PNNS logo' group self-reported paying closer attention to claims and quality guarantee labels.Conclusions: The 'favourable to MTL' cluster was most frequently represented in our survey. However, simple FOP formats may be most appropriate for increasing awareness of healthy eating among targeted groups with poor nutritional knowledge and little interest in the nutritional quality of packaged foods.