Who is watching user-generated alcohol posts on social media?
Who is watching user-generated alcohol posts on social media?
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DOI：
10.1016/j.addbeh.2017.11.023
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发表时间：
2018-03-01
影响因子：
4.4
通讯作者：
Torsheim, Torbjorn
中科院分区：
文献类型：
--
作者：
Erevik, Eilin K.;Pallesen, Stale;Torsheim, Torbjorn
目的：研究学生在社交媒体上接触用户生成的酒精含量，并确定特征（即人口统计学、人格特征、酒精使用、酒精相关认知和社交媒体因素）与每月或更频繁接触相关。方法：学院/大学生（N = 11，236）在挪威的卑尔根完成了一项网络调查，测量了社交媒体上的酒精暴露频率和酒精含量的解释。该调查包括有关人口统计学，个性，酒精相关认知以及社交媒体和酒精的一般使用的问题。二元逻辑回归运行，以确定与每月或更频繁地暴露于酒精相关的帖子在社交媒体上的特征。结果：总共有96.7%的人暴露于酒精相关的职位，暴露于酒精的正价比暴露于酒精的负价的内容更频繁地报告。每月或更频繁地在社交媒体上接触酒精的报告与一系列特征相关，在这些年轻人中，是挪威本地人，外向性较低，宜人性和自我监控得分较高，酒精使用较高，在线朋友中酒精使用的描述性规范较强，更频繁地登录社交媒体。应解决学生潜在的夸大酒精标准（源于社交媒体）。结果表明，暴露可能是由高酒精使用和与高酒精使用相关的人口统计学群体的成员资格，对他人行为的注意力增加以及过度使用社交媒体决定的。未来的研究调查社交媒体上的酒精暴露与后来的酒精使用之间的关系应该控制这些因素。
Aim: To examine students' exposure to user-generated alcohol content on social media, and identify characteristics (i.e. demographics, personality traits, alcohol use, alcohol-related cognitions, and social media factors) associated with monthly or more frequent exposure.Method: College/university students (N = 11,236) in Bergen, Norway, completed a web-survey measuring exposure to alcohol on social media both frequency and interpretations of alcohol content. The survey included questions regarding demographics, personality, alcohol-related cognitions, and general use of social media and alcohol. Binary logistic regressions were run to identify characteristics associated with monthly or more frequent exposure to alcohol-related posts on social media.Results: A total of 96.7% had been exposed to alcohol-related posts, exposure to posts with a positive valence of alcohol were more frequently reported than exposure to content with a negative valence of alcohol. Reports of monthly or more frequent exposure to alcohol on social media were associated with a range of characteristics, among these younger age, being native Norwegian, lower extroversion and higher agreeableness and self monitoring scores, higher alcohol use, stronger descriptive norms for alcohol use among online-friends, and more frequent logins to social media.Conclusions: Students' potential inflated alcohol norms (originating from social media) should be addressed. The results suggest that exposure may be determined by high alcohol use and membership in demographical groups associated with high alcohol use, an increased attentiveness towards others' behavior, and excessive social media use. Future studies investigating the relationship between alcohol exposure on social media and later alcohol use should control for such factors.