Active cannabis marketing and adolescent past-year cannabis use
Active cannabis marketing and adolescent past-year cannabis use
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DOI：
10.1016/j.drugalcdep.2019.107548
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发表时间：
2019-11-01
影响因子：
4.2
通讯作者：
Moreno, Megan A.
中科院分区：
文献类型：
--
作者：
Trangenstein, Pamela J.;Whitehill, Jennifer M.;Moreno, Megan A.
方法：数据来自对生活在大麻合法化零售州的482名青少年(年龄在15-19岁)的在线调查。年轻人被问及他们参与大麻促销活动的情况，包括他们是否喜欢/关注社交媒体(Facebook、Twitter和Instagram)上的大麻企业，是否有最喜欢的大麻品牌，或者是否认为自己拥有/穿着大麻品牌的产品。青年还自我报告在过去一年中使用大麻。结果：在调整了几个可能的混杂因素后，喜欢或关注至少一个社交媒体平台上的大麻生意的年轻人过去一年吸食大麻的几率增加了5倍(aOR=5.00，95%CI：2.47，10.09，p<；0.001)。认为自己可能会拥有或穿着大麻品牌商品的年轻人(AOR=6.93，95%CI：4.45，10.78，P<；0.001)或有最喜欢的大麻品牌(AOR=7.98，95%CI：4.9，13.00，P<；0.001)的年轻人过去一年使用大麻的几率增加了近8倍。拥有零售大麻的司法管辖区可能希望考虑采取限制措施，限制青少年参与大麻促销活动。
Methods: Data are from an online survey of 482 adolescents (aged 15-19 years) living in states with legalized retail cannabis. Youth were asked about their engagement with cannabis promotions, including whether they liked/followed cannabis businesses on social media (Facebook, Twitter, and Instagram), had a favorite cannabis brand, or could see themselves owning/wearing a cannabis-branded product. Youth also self-reported cannabis use in the past year. We used logistic regression with a Bonferroni correction to compare the odds of cannabis use among youth with different levels of engagement with cannabis promotions and brands after controlling for demographics.Results: After adjusting for several possible confounders, youth who liked or followed a cannabis business on at least one social media platform had 5 times higher odds of past-year cannabis use (aOR = 5.00, 95% CI: 2.47, 10.09, p < 0.001). Youth who thought it was likely that they would own or wear cannabis-branded merchandise (aOR = 6.93, 95% CI: 4.45, 10.78, p < 0.001) or who had a favorite cannabis brand (aOR = 7.98, 95% CI: 4.90, 13.00, p < 0.001) had nearly 8 times greater odds of past-year cannabis use.Conclusion: Youth who engage with cannabis promotions and brands had higher odds of past-year cannabis use. Jurisdictions with retail cannabis may want to consider restrictions to limit youth engagement with cannabis promotions.