The Politics of Cultural Studies and Cool Capitalism
The Politics of Cultural Studies and Cool Capitalism
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文化研究的政治与冷资本主义
DOI：
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发表时间：
2006
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通讯作者：
J. Mcguigan
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作者：
J. Mcguigan
本文追溯了文化研究领域的各种发展轨迹，特别指出了五种：理论主义、方法论、实用主义、主观主义和消费主义。这篇文章集中讨论了消费主义在英国出现的轨迹。虽然“伯明翰学派”和“英国文化研究”已被用来标记这一轨迹，它是更准确地命名为“哈利文化研究”，因为斯图尔特霍尔是其主要的指数和灵感。然而，霍尔本人并不一定要对他的追随者工作中与消费主义轨迹相关的问题负责。消费主义文化研究与消费者主权的新自由主义意识形态之间存在着明显的同源性，事实上，在某种程度上，两者之间存在着趋同性，在这里被称为“酷资本主义”。“酷”的谱系被追溯，并将其纳入资本主义审查。实际上，这一系列的学术工作，消费主义和一维的文化研究，一开始是批评流行的文化，经济和政治权力形式，在许多方面已经停止了。最后，本文认为文化研究应该重新致力于公共利益和多维分析框架中的批评。
This article traces various trajectories of development in the field of Cultural Studies, identifying five in particular: theoreticism, methodism, pragmatism, subjectivism, and consumerism. The article concentrates on the consumerist trajectory as it emerged in Britain. While “the Birmingham School” and “British Cultural Studies” have been used to label this trajectory, it is more accurately named “Hallian Cultural Studies” since Stuart Hall was its leading exponent and inspiration. Hall himself, however, is not necessarily responsible for the problems associated with the consumerist trajectory in the work of his followers. There is a discernible homology and, indeed, to an extent, a convergence between consumerist Cultural Studies and the neoliberal ideology of consumer sovereignty, named here as “cool capitalism.” The genealogy of “cool” is traced and its incorporation into capitalism examined. In effect, this strand of academic work, consumerist and one-dimensional Cultural Studies, which started out as critical of prevailing forms of cultural, economic, and political power, has ceased, in many respects, to be so. In conclusion, it is argued that Cultural Studies should renew its commitment to critique in the public interest and in a multi dimensional framework of analysis.