The role of business and social networks in the effectual internationalization: Insights from emerging market SMEs

The role of business and social networks in the effectual internationalization: Insights from emerging market SMEs
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商业和社交网络在有效国际化中的作用:新兴市场中小企业的见解

DOI:
10.1016/j.jbusres.2021.02.042
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发表时间:
2021-03-05
影响因子:
11.3
通讯作者:
Ratajczak-Mrozek, Milena
Ratajczak-Mrozek, Milena
中科院分区:
管理学2区
文献类型:
--
作者:
Bai, Wensong;Johanson, Martin;Ratajczak-Mrozek, Milena

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本研究旨在探讨企业与社交网络所代表的不同机制对有效国际化的绩效影响。我们的假设考虑了这两种网络类型对企业国际化决策的影响,包括使用实现的总体原则的非预测性战略和分析的可承受的损失作为首选标准之间的选择行动路径。我们测试我们的结构模型的样本469中小企业来自巴西,中国和波兰。分析表明,在企业的业务网络中的知识流通负调节之间的关系,非预测性战略和可承受的损失,而社会网络调解之间的关系,非预测性战略和可承受的损失,一方面,和国际业绩,另一方面。
This study investigates the performance implications of the distinct mechanisms represented by business and social networks in the effectual internationalization. Our hypotheses consider the influence of both network types on firms' decision-making during internationalization, including the use of effectuation's overarching principle of non-predictive strategy and the analysis of affordable losses as preferred criterion for selecting between action paths. We test our structural model on a sample of 469 SMEs from Brazil, China, and Poland. The analysis demonstrates that the knowledge circulating in the firms' business networks negatively moderates the relationship between non-predictive strategy and affordable losses, while social networking mediates the relationships between both non-predictive strategy and affordable losses, on the one hand, and international performance, on the other.