Rethinking Music Festivals as a Staged Event: Gaining Insights from Understanding Visitor Motivations and the Experiences They Seek
Rethinking Music Festivals as a Staged Event: Gaining Insights from Understanding Visitor Motivations and the Experiences They Seek
复制标题
DOI：
10.1080/15470141003758035
复制
发表时间：
2010-05
影响因子：
2.2
通讯作者：
S. Pegg;I. Patterson
中科院分区：
文献类型：
--
作者：
S. Pegg;I. Patterson
活动管理者越来越受到压力，必须制定新的战略，以优化活动可能具有的任何竞争优势，同时最大限度地减少其运营对外部威胁和模仿的脆弱性。然而，尽管如此，迄今为止，在澳大利亚背景下，关于游客参与活动（如音乐节）的研究很少。考虑到这一点，本研究的主要目的是剖析游客谁参加了塔姆沃思乡村音乐节，以确定他们的主要动机出席和什么方面的事件有区别于其他类型的。总的来说，收集了1,500多名游客的调查，结果显示，节日游客在他们的活动参与度，参加节日的原因以及在确定关键研究变量的比较时对其的评估方面存在显着差异。这些研究结果提供了清晰的见解，游客参与体验经济的不断变化的性质和服务的离散利基群体谁可能聚集在一个特定的事件的不同需求的重要性。
Event managers are increasingly under pressure to develop new strategies that will optimize any competitive advantages that their event may have, while, at the same time, minimizing their operation's vulnerability to external threats and emulation. Yet, for all this, little research has been done to date with respect to visitor engagement in events, such as music festivals, in the Australian setting. With this in mind, the principal aim of this study was to profile visitors who attended the Tamworth Country Music Festival to determine their main motivations for attendance and what aspects of the event have differentiated it from others of its type. Overall, over 1,500 visitor surveys were collected, with results showing that there was a significant difference among festival visitors with respect to their activity engagement, reasons for attending the festival, and assessment of it when comparisons across key study variables were determined. These findings provide clear insights into the changing nature of visitor engagement in the experience economy and the importance of servicing the diverse needs of discrete niche groups who might congregate at a particular event.