Intelligent Personal Assistants and the Intercultural Negotiations of Dataveillance in Platformed Households
Intelligent Personal Assistants and the Intercultural Negotiations of Dataveillance in Platformed Households
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DOI：
10.24908/ss.v17i1/2.12936
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发表时间：
2019
影响因子：
2
通讯作者：
J. Pridmore;M. Zimmer;Jessica Vitak;A. Mols;D. Trottier;Priya C. Kumar;Yuting Liao
中科院分区：
文献类型：
--
作者：
J. Pridmore;M. Zimmer;Jessica Vitak;A. Mols;D. Trottier;Priya C. Kumar;Yuting Liao
随着嵌入智能、始终监听的扬声器和屏幕（例如 Google Home 和 Amazon Echo）中的“智能个人助理”（IPA）的推出，家庭的平台化变得越来越可能。这些设备通过将家庭和社交空间商品化并将数据汇集到企业网络中，体现了祖博夫的“监视资本主义”。然而，推动这些平台发展的动机及其提供的数据监控各不相同：亚马逊似乎专注于收集用户数据以推动其购物平台的个性化销售，而谷歌则依靠其庞大的数据监控基础设施来构建人工智能驱动的定向广告平台。本文借鉴了荷兰和美国有关 IPA 的跨文化焦点小组的经验。它揭示了这两个国家的受访者如何阐明协商这些 IPA 平台的数据监控功能和隐私问题的不同方式。这些发现表明需要采取细致入微的方法来对抗和限制这些家用设备的潜在危害，否则这些设备可能被视为等同物。
The platformization of households is increasingly possible with the introduction of “intelligent personal assistants” (IPAs) embedded in smart, always-listening speakers and screens, such as Google Home and the Amazon Echo. These devices exemplify Zuboff’s “surveillance capitalism” by commodifying familial and social spaces and funneling data into corporate networks. However, the motivations driving the development of these platforms—and the dataveillance they afford—vary: Amazon appears focused on collecting user data to drive personalized sales across its shopping platform, while Google relies on its vast dataveillance infrastructure to build its AI-driven targeted advertising platform. This paper draws on cross-cultural focus groups regarding IPAs in the Netherlands and the United States. It reveals how respondents in these two countries articulate divergent ways of negotiating the dataveillance affordances and privacy concerns of these IPA platforms. These findings suggest the need for a nuanced approach to combating and limiting the potential harms of these home devices, which may otherwise be seen as equivalents.